Our value is simple, quick and affordable classifieds that are local
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Grand Rapids, MI (PRWEB) January 10, 2007
When it comes to buying or selling personal property - standard practices have changed. Newspapers run the ads, and now post them on their websites. Web auctions like Ebay have become the new yard sale. And now, a new company based in West Michigan has taken the roadside stop to a new dimension - the web.
WestMichiganAds.com is making it easier and more affordable for buyers and sellers to connect. The company provides a website where buyers and sellers come together - making personal advertising advantageous. "Our value is simple, quick and affordable classifieds that are local," says Mark Young, the company's founder. "We're offering maximum exposure, in terms of content, for one low cost - a nice alternative to traditional advertising."
Users register for an account with the website, allowing them to upload digital photos of everything from automobiles to real estate, collectibles and watercraft. If it sounds simple - it actually is. Even the pricing is straightforward. Listing costs are set up according to price brackets for what is being posted on the site, and there are additional feature upgrades available as well, including additional images, better placement and title bolding.
The idea came from Young's own experience. "I guess the vision started when my wife and I were selling one of our cars," he says. "When we put it in the larger area papers, the rates were pretty high. The thought of, you know, two weeks, four lines, $70 and after that you still own the car was discouraging."
Young believes people want more in a classified service. WestMichiganAds.com offers customers unlimited descriptions, digital photos, online convenience and a local presence with no expiration date for as little as $4.95.
But when it comes to traditional newspaper ads and the new wave of new media - Young doesn't think it has to be one or the other. In newspaper advertising, Young says, "There's a ton of reach, there's a ton of loyalty, there's a revenue sharing opportunity. Traditional media and new media can co-exist."
After all, the more places a seller's merchandise is featured - the better the odds they have of selling it. An ad placed in a newspaper won't run forever, whereas paying a listing fee on http://www.WestMichiganAds.com for your boat, home or automobile lets you keep it posted for as long as it takes. And, if users mention WestMichiganAds.com in their newspaper ad, the company will contribute $5 towards it.
With WestMichiganAds.com, the advantages are threefold. Not only do sellers come in contact with local buyers, have control and flexibility with their descriptions and information - and get an affordable listing - the company provides an extra "shout out" to the buyer's market.
The site helps initiate a conversation between buyer and seller, notes Young. Sellers are not bound to sell to just anyone - but have control over the merchandise they're advertising.
WestMichiganAds.com is new and in the "Get the Word Out" mode. "We are committed to West Michigan and believe that giving back to local, Not-for-Profit organizations demonstrates our "Pay it Forward" philosophy. Our goal is to grow West Michigan Ads.com into a profitable business where we can be in a position to donate 10% of all paid listings to local, Not-for-Profit organizations. But until then, and in continuing with our "Pay it Forward" philosophy, West Michigan Ads.com is looking to donate its services to those local, Not-for-Profit organizations that find value in our advertising solutions," notes Young.
Specifically, WestMichiganAds.com wants to help those organizations that could benefit from FREE online classified advertising such as Pet Shelters, Car and Boat Donation Centers, Churches, etc. However, it cannot achieve this goal without support in spreading the word.
As a startup company, the site already gets roughly 2000 unique visitors per month, which is a promise of potential. One, which the company believes in so much, it hopes to pass on. Like a franchise model, the company would partner with entrepreneurs who want to create a similar site in their own region. The company would help in obtaining a domain, discovering a name and developing a site using the things that it has used to create successful sites elsewhere.
Young says that by no means does the company want to take business away from other mediums such as newspapers - the goal being to create a "win / win" relationship between the two. In short, it seems like WestMichiganAds.com is the coming together of the old and the new, with a promising future.
Find out more about this new company at http://www.WestMichiganAds.com.