New Network Magic for the Mac from Pure Networks Makes Life Easier for Homes With Both Macs and PCs

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First Software to Make File and Printer Sharing Easy Across All Major Operating Systems - Mac OS, Windows XP and Windows Vista

This takes us one step closer to helping all users, regardless of technical expertise, set up, maintain and get more out of their home networks with just a few simple mouse clicks.

Pure Networks, Inc., the home networking software pioneer and market leader, today announced Mac support for Network Magicâ„¢, making sharing printers and files between all your home computers easy, no matter what operating system they are running - Mac, Windows XP, or Windows Vista. Network Magic for the Mac is a free add-on that works in conjunction with the PC version of Network Magic to enable the easy transfer of files between a Mac and PC. This add-on also makes it easy for users to print from a Mac computer to any printer on your network. Pure Networks will provide live demos of Network Magic for the Mac, Jan. 8-11 at the D-Link exhibitor's booth (South 3 31434), 2007 International CES®, Sands Expo and Convention Center.

"With the introduction of Windows Vista and Mac to the home network, the process of sharing files and printers has become a much more complex task to the average home user. Network Magic for the Mac is the first and only solution to eliminate this common frustration - allowing all computers, printers and wireless devices in a consumer's home network to work together seamlessly, regardless of the operating system," said Pure Networks CEO Jeff Erwin. "This takes us one step closer to helping all users, regardless of technical expertise, set up, maintain and get more out of their home networks with just a few simple mouse clicks."

With the addition of Mac support, Network Magic is the first application that allows for seamless file and printer sharing across all major operation systems. This capability broadly increases the application and use of Macs in today's PC dominated world. For example, consumers can leverage the Mac for its superior photo editing and organizing capabilities and then access those photos from any PC, saving time and money since they don't have to purchase an additional printer. Network Magic also allows users to wirelessly print files from the Mac on a printer that is hooked up to a PC.

According to MacWorld, Mac market share is growing approximately at a rate of 15 percent annually. The number of homes running both Macs and PCs continues to rise as more people incorporate Macs into their homes. Therefore, sharing and accessing files that are on a Mac from a PC continues to be a rising problem.

As the adoption rate of home networks continues to grow, so does the disparity between consumers' technology "know how" and the technical requirements needed to keep their networks up and running. According to a recent report from ABI Research, it is projected that 50 million U.S. homes will have home networks by 2009, creating a multi-billion dollar market for home networking software. In the same time frame, sales of home networking equipment are predicted to grow to more than $9 billion.

Network Magic was first introduced on the PC in 2005 and since that time has garnered numerous industry awards for its simplicity and elegance in enabling the average consumer to easily handle technically complicated networking problems. Network Magic for the Mac expands these capabilities to the rapidly growing Macintosh user base.

Partnering with Pure Networks

By partnering with Pure Networks, device manufacturers are able to reduce the number of product returns and expensive technical support calls. The Pure Networks Setup Wizard is a complete solution for network device OEMs that leverages our experience across millions of installs to simply and elegantly allow the average consumer to get your device up and running. Once up and running, Network Magic provides a stable home network environment to support the successful distribution of more devices and software to consumers. For more information on partnering with Pure Networks, visit:

Pricing and availability

Network Magic for the Mac, a free add-on which will work in tandem with the PC version of Network Magic to enable printer and file sharing between Macs and PCs, will be available for download in the first quarter of 2007 from .    

About Pure Networks, Inc.

Pure Networks, Inc., ( is the home networking pioneer and market leader with more than a 76 percent market share in the rapidly growing wireless home network management software space. The company's flagship product, Network Magic is the first and only software solution that helps the average consumer set up and keep their 'home network' of computers, printers, and other devices connected to the Internet and working together across all major operating systems including Windows XP, Vista or Mac. Formed in 2000, Pure Networks is led by CEO Jeff Erwin and headquartered in Seattle, Wash. For more information or to download the free version of Network Magic, visit


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Leigh Barer
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