Shell Shades etc. Debuts its Buzzworthy, 'Sunsational' Beach/Resort Wear and Accessories

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Make shopping for beach/resort wear and accessories a breeze with Shell Shades etc.'s versatile, fashionable, practical, and comfortable line of "beach and beyond" pants, tops, tunics, sarongs, hats, decorative sunglasses and bags. Check out the buzz at http://www.shellshadesetc.com.

Make shopping for beach/resort wear and accessories a breeze with Shell Shades etc.'s new, versatile, fashionable, practical, and comfortable line of "beach and beyond" pants, tops, tunics, sarongs, hats, decorative sunglasses and bags.

Founded on the island of Martha's Vineyard, Shell Shades etc. was born on a girls' getaway weekend in 2002. On a whim, founder and designer Noel Foy decided to "accessorize" her guests with decorative sunglasses adorned with small, colorful seashells for a scavenger hunt. As the girls traipsed through the streets of Edgartown wearing their new "Shell Shades," curious onlookers asked, "Where can I buy a pair?" A few weeks later, Noel's whimsical Shell Shades were selling at Blake A Beach Bungalow, an exclusive, up scale boutique in Edgartown.

Encouraged by the interest generated by the shades, Noel decided to partner with her sister Kristen and expand the business to include a unique line of beach/resort wear and accessories. Using high quality, lightweight, quick drying, wrinkle resistant fabrics, Noel and Kristen now specialize in designing versatile, fashionable, practical, and comfortable pieces which reveal their whimsical nature and love of the sea. Their debut "beach and beyond" line of pants, tops, tunics, sarongs, towel totes, hats, and bags are destined to be "go to" summer favorites.

In addition to their beach and beyond clothing and accessory line, Shell Shades etc. is the only company to offer a hands free customized towel tote for beach, pool, lake and camp goers who want a snazzy and practical alternative to lugging one's beach towel and necessities. Worn on one's back, the Shell Shades etc. towel tote is perfect for adults and children who want hands free mobility while walking, biking, rollerblading, or mopeding to the beach or holding a child or carrying a chair. Moms and dads particularly love the Shell Shades etc. towel tote as it relieves them from carrying everyone's gear. Sold in boutiques on Nantucket, Martha's Vineyard and Cape Cod or on line at http://www.shellshadesetc.com, Shell Shades etc. is committed to making your shopping experience "a day at the beach" and plans to expand to other national and international coastal and resort markets.

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Kristen Pini
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