Google, Yahoo!, and MSN to Join Search Engine Panel at SFIMA Event Thursday, January 11, 2007

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South Florida Interactive Marketing Association (SFIMA) event "Friends Don't Let Friends Waste Search Engine Advertising," to take place Thursday, January 11 at The Riverside Hotel, 620 Las Olas Blvd., in Ft. Lauderdale.

Friends Don't Let Friends Waste Search Engine Advertising

The South Florida Interactive Marketing Association (SFIMA, a forum for interactive professionals, businesses and educators, will present its next monthly program entitled "Friends Don't Let Friends Waste Search Engine Advertising," on Thursday, January 11 from 6:30 p.m. to 8:30 p.m. at The Riverside Hotel, 620 Las Olas Blvd., in Ft. Lauderdale. Speakers include, Google, MSN and Yahoo!, all leaders in search engine marketing.

The Search Engine educational session will be jam packed with information about the top search engines and their strategies for natural search, pay per click marketing, and more. After discussing the search engine landscape, the distinguished panel from the major search engines will discuss the nature of search engine marketing -- where it is now and where is it headed in 2007 and beyond. The program will conclude with questions from the audience.


  • Brett Goffin, National Vertical Markets Manager, Google
  • Brett Wein, Regional Sales Manager, Yahoo! Search Marketing
  • Michael P. Wesner, Director of Eastern Sales,
  • Martin Gilliard, Lead Search Media Strategist, Microsoft's Digital Advertising Solutions Group


The sponsor for the event is Affinity Internet (, which provides more than 180,000 web professionals and small businesses the tools to develop, maintain, market and support their web presence, making the Internet a useful and relevant part of their businesses. Affinity's brands include: ValueWeb, for web design, eCommerce hosting and online marketing solutions and, the cutting-edge UNIX and Windows web hosting service. Affinity's co-brand and private-label partner programs enable leading service providers and Internet brands to extend their value proposition to include feature-rich web site, ecommerce and online marketing services and applications.

The South Florida Interactive Marketing Association (SFIMA) is a forum for interactive professionals, businesses and educators. SFIMA is dedicated to the exchange of ideas, information and best practices, as exemplified by case studies and industry leaders that will help members grow their interactive marketing activities and successes. SFIMA's goal is to be the primary interactive voice in South Florida providing lifelong learning, networking and community outreach opportunities. For more information, visit

The event includes networking before and after the program with some of South Florida's top interactive marketing professionals. This event is free for SFIMA members with paid membership and $39 for non-members. To register for this event, visit

SFIMA's founding sponsors include DoubleClick, a leading provider of marketing tools for advertisers, direct marketers and Web publishers; Google, the developer of the largest performance-based search advertising program; and Yahoo! (, the most visited site on the Web.


A leading search engine on the Web, combines world-class search technology with one-of-a-kind search tools to help people get what they are looking for faster. sites include US ( ), Deutschland, Espana, France, Italia, Japan, Nederlands and UK. Additionally, syndicates its search technology and advertising units to a network of affiliate partners. is a division of IAC Search & Media, a wholly-owned business of IAC/InterActiveCorp.

About Google

Google's innovative search technologies connect millions of people around the world with information every day. Founded in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a top web property in all major global markets. Google's targeted advertising program provides businesses of all sizes with measurable results, while enhancing the overall web experience for users. Google is headquartered in Silicon Valley with offices throughout the Americas, Europe and Asia. For more information, visit

About MSN

MSN attracts more than 465 million unique users worldwide per month. With localized versions available globally in 42 markets and 21 languages, MSN is a world leader in delivering compelling programmed content experiences to consumers and online advertising opportunities to businesses worldwide. MSN is located on the Web at MSN worldwide sites are located at

About Yahoo!

Yahoo! Inc. is a leading global Internet brand and one of the most trafficked Internet destinations worldwide. Yahoo!'s mission is to connect people to their passions, their communities, and the world's knowledge. Yahoo! is headquartered in Sunnyvale, California.

About Ten Golden Rules is an internet marketing and strategy consultant based in Boca Raton, Florida. Ten Golden Rules helps companies get more traffic to their websites, convert that traffic to sales and focus on improving internet profit. clients include: online retail network, magazine New, a luxury development EPIC Miami, Fraser Yachts,, and 1-800PetMeds.

Members of the news media can get additional information on stories related to SFIMA, please contact Paul Squitteri at psquitteri@

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