Tulsa, OK (PRWEB) January 10, 2007
HealthSport, Inc. (OTCBB:HSPO), a company focused on the development, manufacturing and marketing of nutritional supplements in a one-of-a-kind edible film strip delivery system, today announced the hiring of Daniel J. Kelly as its President.
As President, Mr. Kelly will head the marketing and sales of the Company's ENLYTEN electrolyte sports strip. Mr. Kelly began his business career overseeing Kelly Enterprise, Inc., a Sports Marketing and Event Management company. Additionally, he managed Jim Kelly, his brother and Pro Football Hall of Fame Quarterback, and negotiated, what was at the time, the most lucrative player contract in NFL history.
"After months of R&D and the trial completion of our ENLYTEN electrolyte strips, we are ready to begin the sales and marketing process. With over 20 years of experience in marketing, promotions, and celebrity endorsements with major companies, Dan Kelly is a perfect candidate to lead us into our next phase of business development. Dan brings strong leadership and extensive experience to our company, having collaborated with companies such as Coors, Miller Lite, LA Weightloss and Ameriquest in the past. His understanding of the marketing, sales and revenue generation functions in the sports marketing industry will benefit our shareholders significantly," commented Ross Silvey, HealthSport Inc. Board member.
Dan Kelly was a prominent member of the NFL Quarterback Club, serving on the Sponsorship and Marketing Committees that negotiated comprehensive, multi-year deals with major U.S. companies such as McDonalds, VISA, Foot Locker and MBNA Bank. He also serves as Vice Chairman for the "Kelly for Kids Foundation". Mr. Kelly received his Bachelor's Degree from the University of Houston.
The Company's ENLYTEN, a thin film electrolyte strip, has recently undergone and completed pre-launch trials. The trials, conducted in conjunction with physicians and scientists at Duke University Sports Medicine & The Michael J. Krzyzewski Human Performance Laboratory (K Lab), involved athletes from various disciplines at the intercollegiate level. Preliminary findings of these studies suggest that the ENLYTEN electrolyte strip delivers meaningful amounts of electrolytes to the human body in a safe, fast and effective manner.
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