Business Focus for 2007 - Customer Service Tops Priority List

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Consumer polls point to customer service as primary motivation for choosing businesses as AnswerConnect rolls out scalable customer service programs in 2007.

Customer service tops consumer confidence and loyalty polls as web 2.0 consumers force businesses to focus on improving customer service in 2007.

"Consumer polls in 2006 pointed to customer service as a critical reason for selecting one business over another business," explains Ian Skawinski of White Hat Marketing,. "Now, with such a large portion of consumers voicing their opinions in online social networks, every business needs to open the door to superior customer service--consumers have rewritten the rules."

"People expect an instantaneous response to customer service calls. Now, more than ever, consumers are reluctant to leave a voicemail or callback number. They want to be greeted quickly and professionally by live people," says Joe Baker, AnswerConnect.com Client Relations Director. "The value of live, person-to-person customer service cannot be overstated when bad experiences are instantly broadcast to millions of potential consumers."

Industry and media fragmentation continues to increase as consumers are faced with new and diverse business options. "Interactive dialogue with consumers is critical for market differentiation and in setting the stage for a positive customer experience. Business evaluation is initiated the second a customer starts the order process and continues throughout the transaction, all the way to post-purchase customer support," states Michel Crites, AnswerConnect.com Marketing Director. "Recognizing that consumers now have the power to control where, when, and how they interact with your business will be a major revolution for some business owners."

Live support consistently outpolls automated attendants, and businesses are waking up to investing in high-quality customer support. "We use a [call center] for our inbound customer service calls because it is more cost effective and efficient," Lisa Scatoni, Compra PR, explains. "We offer our clients 24-hour phone support, which they respond well to."

Customer communication centers, including AnswerConnect.com, have announced customer service support solutions that are seamless and scaleable. "With businesses expected to focus on customer service in 2007, we are offering a number of scaleable solutions that offer cost-effective options for any business," Michael Crites announces. "Our staff at AnswerConnect is second-to-none, as we leverage more than a decade in telecom and customer support over a completely scalable, web-enabled network. Not only are we experienced, but we're one of the few high-quality customer support centers that can seamlessly help businesses around the nation actually improve their overall customer service."

ABOUT ANSWERCONNECT

AnswerConnect is a full-service contact center serving nationwide clientele from its Pacific Northwest location. By investing in state-of-the-art technology and developing proprietary call center software solutions, AnswerConnect offers unique and fully tailored services for businesses that outsource their call management. By aggregating the potential costs of staffing, capital expenditures, and program development across a diverse customer base, AnswerConnect provides customers with premiere service quality for a fraction of the cost of similar internal services.

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Andy Lewandoski
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