Merchandising Technologies Inc. Selects Iteration2 and Microsoft Dynamics AX as their Integrated Enterprise Solution

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Retail merchandising solution provider selects Iteration2 over competitors Oracle and Epicor.

Iteration2 (, the back-to-back winner of the Microsoft Business Partner of the Year Award and provider of enterprise-wide business solutions announced today that Merchandising Technologies, Inc. has selected Iteration2 to optimize business processes and support the company's growth strategy with Enterprise Software Platform Microsoft Dynamics AX. Merchandising Technologies, Inc. joins a growing number of rapidly growing and agile companies which have selected the Microsoft Dynamics AX solution and Iteration2, based on Iteration2's ability to deliver a superior enterprise software implementation experience that is easier to use, less complex, and more affordable than solutions from SAP and Oracle.

Merchandising Technologies, Inc. has been a provider of interactive merchandising solutions for retailers for 30 years ( MTI designs, manufactures and services interactive retail displays to over 6,000 customers in more than 50 countries worldwide. The superior quality of their solutions and comprehensive approach to servicing customers has earned the company numerous industry awards and loyal customers. Some of their clients include national retail chains such as Best Buy, CompUSA, Target, T Mobile and Radio Shack. They also service a growing number of specialty retailers such as PepBoys and Fry's Electronics.

Over the past few years Merchandising Technologies, Inc. has experienced significant growth and was in need of a scalable enterprise solution that could keep up with their fast paced business environment. They required a complete enterprise solution with rich functionality, access to real-time data and would scale to meet their growth needs. After an extensive search to find the ideal solution Merchandising Technologies, Inc. selected Iteration2 and Microsoft Dynamics AX, beating out competitors such as Oracle and Epicor.

"Iteration2 clearly demonstrated that Microsoft Dynamics AX is the most powerful solution that would not only meet, but exceed our complex requirements," said Merrick Smith, Group Vice President at Merchandising Technologies, Inc. "There are many quality software products on the market, but we needed more than a product, we needed a solution… and this is what the team at Iteration2 provided us with. Iteration2's industry leading professionals, extensive technical knowledge, outstanding accomplishments and customer satisfaction record gave us the confidence that we had found the ideal solution and a partner that was committed to our company's success!"

"We are proud to partner with Merchandising Technologies, Inc. and look forward to helping them continue to exceed their customer's expectations," said Marce Ahrenberg, Practice Director at Iteration2. "The necessity for industry leaders to operate at optimum efficiency is vital to their success. They must have a flexible, agile, and powerful enterprise solution that can quickly respond to the changing needs and interests of customers. The rich functionality of Microsoft Dynamics AX will position Merchandising Technologies, Inc. to have a real-time view of critical information, improve relationships with customers and create efficiencies that will skyrocket their business performance!"

About Iteration2

Iteration2 provides its clients with a superior enterprise software implementation experience that is more attractive and affordable than solutions from SAP and Oracle. Combined with Microsoft's integrated technology stack and unsurpassed financial strength, this provides a growth platform for today and tomorrow. Iteration2 is a Microsoft Gold Certified Partner and leading provider of Microsoft Dynamics AX, Dynamics CRM, Dynamics SL, Business Intelligence (BI), SharePoint, and Field Services. Iteration2 is the first ever back to back U.S. MBS Partner of the Year for 2005 and 2006.

Iteration2's industry focus, enterprise software domain experience, and exceptional capabilities with Dynamics and Microsoft platform and tools provide its clients with clear strategic business advantage. Iteration2 is based in Irvine, CA and has sales offices in strategic locations throughout the United States. Please visit the company's website at

For more information:

Greg Sad,

Marketing Director


(949) 789-1020


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