the website launch is a signal of the new direction that traditional 47th Street diamond dealers are taking in the wake of the recent online market that has surfaced.
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New York, NY (PRWEB) January 10, 2007
47th Street diamond wholesaler DBM Diamond Distributions enters the online diamond market introducing its newly launched website, http://www.DBMdiamonds.com. The website allows for convenient inventory search online of hundreds of loose certified diamonds while allowing for personal viewing subsequently at the DBM office headquartered in the heart of the nation’s New York City diamond district.
With a family history spanning over 25 years in the diamond district, the company has begun an exciting new direction with its online website aimed exclusively at the retail market. “With the diamond industry’s recent introduction into the online consumer market, we’re seeing a polarization of consumer preference between the transparency and competitive pricing offered by online vendors and the comfort of the “look and feel” that accompanies a traditional brick & mortar jewelry store” says DBMdiamonds’ President Daniel Mokhtar. “What we hope to offer is the best of both worlds with our website launch. Our beautifully designed website is the perfect primer for our customers to become acquainted with their available options before coming in for a visit and further broadening their knowledge base in their diamond purchase.”
While still fairly common to hear someone remark “Who’d buy a diamond online?”, more and more consumers are wishing they could enjoy both the “up close and personal” experience that their local jewelry shop provides them while at the same time benefiting from the efficiency and wealth of information that only an online vendor can offer. The company believes their new website will greatly streamline the diamond searching process and bring a more enjoyable and pleasurable experience to the consumer.
“In a broader sense,” remarks Mr. Mokhtar, “the website launch is a signal of the new direction that traditional 47th Street diamond dealers are taking in the wake of the recent online market that has surfaced.” The New York diamond district, while traditionally known as a wholesale diamond hub, has developed a growing number of diamond vendors entering the retail market with the advent of the online revolution bringing competitive pricing and larger selection online. The future of the traditional diamond purchasing market remains to be seen as consumers continue to face the advantages and disadvantages of the two varying methods of shopping. DBMdiamonds.com hopes to offer a happy medium for the consumer comfortably in between.
For additional information contact Rachel Litz or visit http://www.DBMdiamonds.com.
Founded upon a firm belief in ethical and honest relationship between vendor and customer, DBMdiamonds.com brings some “personality” to the online vendor market with warm and personable customer service guided by years of gemology experience and knowledge to allow for an ideal finding of the perfect diamond engagement ring. The website additionally offers a wide selection of designer engagement settings, wedding bands, and diamond jewelry for all occasions. Integrity. Beauty. Love.
Rachel Litz, Director of Public Relations
DBM Diamond Distributions
15 West 47th Street
New York NY 10036