Sumo Springs For Color With '07 Collection

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Fusing fashion savvy with durable design, Sumo Cases a division of HS International LLC, a brand designed for the modern individual with both sensibility and style launches their '07 collection in vibrant color today at Macworld.

Fusing fashion savvy with durable design, Sumo Cases a division of HS International LLC, a brand designed for the modern individual with both sensibility and style launches their '07 collection in vibrant color today at Macworld.

Introducing their snappy little number for the new 2nd generation iPod nano, Sumo launches the nano flap iPod case in five colors -- black, red, green, teal blue and pink retailing for $29.99. The easy going, stylish case can be used with one hand and features a matching removable shoelace neck cord, magnetic flap closure, color tinted vinyl wheel protection, all in a premium leather outer shell.

Soft, and lovable, Sumo's collection offers tough and sturdy protection -- kind of like the protection a Sumo wrestler would afford. Sumo's "take it anywhere" mindset supplies lifestyle driven designs that resonate personally with the creative sensibilities of the Apple consumer and accommodates their busy, on the go life, from the workplace to weekend play.

"Sumo infuses color into the '07 collection. Our initial collection reflected our market of the urban hipster passionate about the Apple brand; red and black were our 'official' launch colors. This year we've expanded our outreach to the college market, a market in particular that appreciates our colorful laptop sleeves. This past year has shown us that the college age market is a good fit for Sumo, we've responded with a product offering in fit and style," says Sumo designer, and co-founder Geoff Sacco.

Sumo has added new fabric offerings and stitching on both women's and men's laptop cases. Other new product introductions include "accessory ditties" for laptop and iPod cables, school supplies, et al with candy like colors and tinted vinyl windows, along with an ultra tough computer pack that uses welded seams that will hold up for many semesters at school and beyond.

Sumo products are available online at http://www.apple.com or http://www.sumocases.com.

For more information, visit http://www.sumocases.com.

About Sumo:

Sumo is a lifestyle brand sought after for quality, style and gadget protection from HS International, LLC. HS is a San Francisco Bay Area company founded by Jim Hart, a computer channel industry veteran, and Geoff Sacco, a well-known industry designer. Their goal is to bring exciting brands and products to the computer, fashion and travel marketplace. HS International, LLC is focused on fashion forward lifestyle products that break the mold and offer alternatives to the boring and mundane. The first brand in the HS International, LLC portfolio is Sumo. Sumo carrying cases for the iPod® and notebooks offer a distinctive look and feel, in both design and materials.

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