David's Bridal Expands Online Assortment of Invitations, Gifts & Wedding Related Items

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Nation’s leading bridal retailer’s Web site broadens product offerings, categories; site caters to brides planning their wedding, as well as couple’s family & friends.

We created online capabilities especially for today’s contemporary, time-challenged engaged couples and their family and friends. With our expanded e-commerce offering, we’re truly the total wedding resource

For those seeking all things bridal and just in time for prime wedding-planning season, David’s Bridal has significantly increased the convenience and selection of online shopping available at http://www.davidsbridal.com. The site, already one of the most visited bridal websites, allows today’s bride to choose from more than 2,500 unique invitations and wedding related items and services online.

David’s Bridal’s website offers a large variety of wedding related products - ranging from wedding invitations, gifts and favors to ceremony and reception supplies - all at affordable prices, from the retailer brides trust. And because it’s on the web, this one-stop-online bridal shop makes the site ideal for scattered families and bridal parties who want to participate in the decision-making and shopping process.

Another benefit of shopping with David’s Bridal is the option to purchase gifts and invitations online that coordinate with the proprietary colors of the bridal party collection from David’s Bridal. This allows brides to fully coordinate the color scheme of her entire wedding, an advantage offered by no other bridal retailer.

“For more than 50 years we’ve offered brides-to-be the ultimate bridal shopping experience; as a result, David’s Bridal has dressed more brides than any other retailer” explains Robert Huth, President and CEO of David’s Bridal. “We created online capabilities especially for today’s contemporary, time-challenged engaged couples and their family and friends. With our expanded e-commerce offering, we’re truly the total wedding resource,” he added.

Online shopping with David’s Bridal includes the following categories:

Invitations – Shopping for invitations at http://www.davidsbridal.com allows couples to easily design and order invitations online, a major time saver. Styles range from traditional to contemporary and come with an added perk: exclusive mix and match ink and envelope lining colors that match the best-selling color palette for the brand’s bridesmaid collection, ensuring complete coordination. Some designs even resemble bridal embellishments, such as a vellum overlay that is reminiscent of a beautiful lace headpiece. Save-the-date, thank you and place cards are available, as well as wedding programs and invitation add-ons such as envelope seals, invitation overlays, wraps and decorative bows. The fully customizable, one-of-a-kind invitations – complete with a variety of font sizes and unique embellishments - can also be previewed online before ordering, ensuring a seamless, stress-free shopping experience.

Favors, Decorations & Accessories – Expanding on the variety of special touches found in store, David’s Bridal’s site carries an impressive assortment of favors, decorations and ceremony and reception accessories in a full color palette. A sampling of ceremony supplies include color-coordinated flower girl baskets, ring-bearer pillows and unity candles, while reception accessories range from guest books and cake tops to toasting flutes and customized napkins and matches, ensuring a personalized look. Other fun guest takeaways include decorative place card holders, mini photo frames and candles. Gift bags, creative containers for edible treats and souvenirs, as well as bridal-themed candy are offered to leave guests with a “sweet” memory of the occasion. For the couple’s wedding departure, the site even provides car decorations to send the newlyweds off in style.

Gifts – Suggestions for the perfect gift are always available at http://www.davidsbridal.com, making it quick and easy to find unique and thoughtful presents for the bridal party attendants, parents and novelty wedding apparel for the couple. The site boasts a variety of impressive offerings, from pre-wedding items, such as wedding-planning books, to other notable items for the honeymoon such as luggage, travel supplies and destination guides.

Personalized Gifts – Embracing an ever-growing trend, http://www.davidsbridal.com offers various ways to personalize a wedding. For groomsmen, an engraved pocket watch, cufflinks or a money clip make a great gift, while bridesmaids are sure to appreciate an engraved jewelry box, purse-size mirror or photo frame. A piggy bank with a flower girl’s or ring-bearer’s name on it is a nice touch, while a sentimental engraved photo album - with the wedding date- is a great present for a new spouse. Many items on the site can easily be engraved, making for a memorable gift the recipient will use for years to come.

“We understand the mindset of engaged couples better than anyone, consequently, we better understand their needs as they plan their wedding and start life as a married couple,” says Huth. “And just as the power of the internet is practically without limits, so is our ability to expand our online offerings in the future to provide our customers with the ultimate bridal experience, for this momentous occasion and beyond,” Huth concluded.

David’s plans to introduce new categories and products on an ongoing basis, to continue to provide couples with both creative and easily-accessible tools and products designed to navigate wedding-planning and newlywed life. For more information on shopping online at David’s Bridal, log onto http://www.davidsbridal.com to browse the full collection of invitations, gifts, favors, and wedding supplies.

About David's Bridal:

With more than 50 years of bridal experience, David's Bridal understands the importance of providing brides-to-be with a vast selection of exquisitely crafted dresses, available at affordable prices. Today, with more than 270 locations nationwide, David's Bridal continues to expand its retail store locations, while maintaining its philosophy of superior quality, value and service. To locate a store nearby, consumers can call 1-877-693-BRIDE or visit http://www.davidsbridal.com. David's Bridal is a division of The Federated Department Stores Company. (NYSE: FD).

Dina Fierro

212-598-4400 x157

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Dina Fierro
Lippe Taylor
212-598-4400+157
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