'VOY BABY' Launched; Offers Fun-Filled Passport to Bilingual Education

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New Bilingual Children's DVD Series Introduces the Basic Building Blocks of Learning Debut Title 'VOY Baby: Discovering Colors' in Stores February 6, 2007

Responding to the ever-growing demographic of bilingual Latino families in America, VOY - a multimedia company building a cultural bridge between Latinos and those discovering the Latin culture throughout the country - has launched VOY Baby, a charming DVD series that gives early learners a high-quality, entertaining and invaluable educational experience. A companion website, http://www.voybaby.com, will also provide early childhood information and community resources for new parents seeking to interact and support each other.

Latinos are currently 14.8% of the U.S. population, making this group of consumers the largest minority in the country and the minority leader in childbirths. U.S. Census data released in May of 2006 documents almost 1 million new Latino births between 2004 and 2005 and also indicates that the proportion of children in the 0-5 age group is far greater in the Hispanic population (10.2 %) than in the population as a whole (6%). Often, today's Hispanic parents can't find children's educational products geared specifically toward their multi-lingual, multi-cultural needs, though the demand thoroughly exists.

VOY Baby was created by Latinos for Latinos. It is the perfect tool for parents looking for an engaging, entertaining program to teach both English and Spanish language fundamentals. Each VOY Baby title, appropriate for children ages 0-3, combines eye-popping toys, Latino iconography, lively puppets with upbeat Latin music, and repetition (vital to early learning) to introduce the basics - colors, shapes, numbers, etc. - through identical English and Spanish segments.

Initial titles in the release, "VOY Bay Discovering Colors" ("Colores")" will be available nationwide on DVD February 6, 2007 for a suggested price of $12.99. The next video in the series, "VOY Baby Playing with Shapes", will be available in the following quarter. Each VOY Baby DVD is approximately 30 minutes and recommended for ages 0-3.

"When I started looking for early-development videos for my son, I realized that there was a real lack of truly Latin infant products that were actually bilingual," said Lourdes Diaz, president of VOY Pictures. "'VOY Baby' was developed for the bilingual household where the child can relate to an image contextually in both English and Spanish. I felt it was important to produce DVDs that were tailored specifically to our needs as Latinos in the United States. It has been heartwarming to see my son and his friends watch the Latin-themed toys and dance along to the vibrant music with giant smiles on their faces while picking up on both languages."

"Even though there are multiple products in the market for babies, you don't find a series that incorporates Latin music, icons and regional characters with key educational fundamentals that are completely bilingual," said VOY Baby Co-Founder Diana Meija. "This is a great tool to start leaning a both English and Spanish while connecting with Latin culture."

In "VOY Baby Discovering Colors" ("Colores"), each color is first presented individually - word superimposed against full color-matching background - then merged with other colors through a variety of attention-holding toys and shapes, providing young viewers the chance to distinguish a specific color among others - the ultimate goal of the lesson.

Special features on VOY Baby DVDs include:

  •     Menu selections for English or Spanish.
  •     "Vocabulary Cards" lesson to reinforce the subject.
  •     "Toy Gallery" - about the toys featured in the programs and where to find them.
  •     "Music" track, which can be set to loop for continuous entertainment of lively Latin music accompanied by mesmerizing colorful graphics.

VOY Baby DVDs can be found at major retailers throughout the country. The online center for VOY Baby (http://www.voybaby.com) is the meeting place for news, updates and informative articles on raising a bicultural baby in today's world. Parents can purchase products from the VOY Baby infant line, as well as engage in discussions with other parents and download a variety of free activities for their children.

VOY Baby is distributed by Vivendi Visual Entertainment.

About VOY

VOY® (meaning "I Go" in Spanish) (http://www.voyplaza.com) is a digital media company focused on delivering culturally relevant entertainment and empowering today's new generation of English-speaking Latinos and those discovering Latin culture. The VOY brand connects with its audience through a broad range of emerging and traditional distribution vehicles from broadband and wireless to broadcasting and DVDs. The company was founded in 2003 and has offices in New York, Los Angeles, Miami and Buenos Aires. The VOY® brand is a registered trademark and used by permission. All rights reserved.

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