AutoUSA Hires Zimmerman Advertising

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AutoUSA, America's best source of Internet customers, today announced that it has engaged leading automotive retail advertising agency Zimmerman Advertising to help the company expand its national brand footprint and build its industry leadership presence across the nation. The new campaign is part of AutoUSA's broader efforts to fully leverage its unique selling proposition: 20% more AutoUSA leads turn into buyers than any other lead source, as proven by a recent study with Polk Data.

AutoUSA has a compelling retail message to get out to dealers across the country. We are excited about the opportunity to help leverage its unique selling proposition and further expand its national brand footprint

AutoUSA, America's best source of Internet customers, today announced that it has engaged leading automotive retail advertising agency Zimmerman Advertising to help the company expand its national brand footprint and build its industry leadership presence across the nation. The new campaign is part of AutoUSA's broader efforts to fully leverage its unique selling proposition: 20% more AutoUSA leads turn into buyers than any other lead source, as proven by a recent study with Polk Data. (http://www.autousa.com)

"We have grown from 1,500 to over 4,000 dealer partners in just over five years and it's happened because of the quality customers we provide. In fact, we're known among dealers active in online sales as the company whose leads turn into buyers more than any other lead source. Together with Zimmerman Advertising we plan to spread the word to auto dealers across the US and further increase our dealer count," commented Phil DuPree, General Manager of AutoUSA.

Zimmerman Advertising, an Omnicom Group Company based in Fort Lauderdale, Florida, currently ranks as the 17th largest advertising agency in the United States with just under $2 billion in billings, more than 860 full-time associates and 22 offices throughout the country. The account will be handled out of the Fort Lauderdale office and the firm plans to help expand AutoUSA's market presence through its Brandtailing™ platform - a marketing bridge between long term brand equity & next day sales.

"AutoUSA has a compelling retail message to get out to dealers across the country. We are excited about the opportunity to help leverage its unique selling proposition and further expand its national brand footprint," commented Chad Comunale, Account Director at Zimmerman Advertising.

About Zimmerman Advertising: (http://www.zadv.com)

Zimmerman Advertising, an Omnicom Group Company based in Fort Lauderdale, Florida, currently ranks as the 17th largest advertising agency in the United States with just under $2 billion in billings, more than 860 full-time associates and 22 offices throughout the country. Clients include Nissan, Papa John's Pizza, the Miami Dolphins, S&K Menswear and Office Depot. More information is available online at http://www.zadv.com

About AutoUSA: (http://www.autousa.com)

AutoUSA, Inc., is headquartered in Fort Lauderdale, Florida, and a subsidiary of AutoNation, Inc. (NYSE: AN), the largest retail automotive company in the United States. AutoUSA acts as an independent third-party provider of leads to over 4000 dealerships. The company has built its success on a combination of advanced web-based technology and a network that includes some of the country's most well respected online automotive resources, including Edmunds.com, Kelley Blue Book, MSN Autos, Yahoo Autos, America Online, N.A.D.A. Guides, AutoVantage.com, AutoNation.com and AutoUSA.com. The vast majority of Ward's Top 100 eDealers use AutoUSA. More information is available online at http://www.AutoUSA.com

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SARA CALLAHAN
AutoUSA
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