Sold On One Page -- Pod1 Web Design Company Implements Single Page Checkout

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A massive 40-60% of online shoppers leave websites during the actual checkout process. The reasons may vary but the result remains the same - lost sales. To address this problem London web design company Pod1 ( has developed a one page checkout system, saving customers time and increasing retailers sales.

All e-commerce sites lose sales as shoppers drift away during the checkout process. In fact, research shows a massive 40% to 60% of online shoppers drop-out somewhere between the traditional checkout stages one to four. That's to say, between proceeding to checkout and actually paying the bill about half of all shoppers are distracted or else change their minds.

Against that background, Pod1 (, a London based web design agency, has created the Single Page Checkout, the obvious solution perhaps, but not a simple one: it has required significant research and development to take it to the fully-functioning stage.

Fadi Shuman, Pod1 Director and Co-Founder, says:

"This is the simplest way in which online businesses can increase sales without raising marketing budgets. The Single Page Checkout will revolutionise internet shopping in 2007. We predict all our e-commerce clients will be using it next year and that many more will follow. After all, there's no more sorry sight than an abandoned shopping basket."

A number of current Pod1 projects to be launched in the first quarter of 2007 will feature this functionality. It is now a key component of Pod1's ecommerce offering and a natural progression for a digital agency which focuses so intently on usability.

There are a variety of reasons that so many people quit online purchases, but a large number of internet shoppers get frustrated with complicated and lengthy checkout processes. Pod1's Single Page Checkout procedure will make online shopping easier for consumers and see conversion rates rocket for retailers.

For further information on Pod1's Single Page Checkout please contact Gail McClelland on 0870 246 2066 or visit


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Gail McClelland
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