Taunton, MA (PRWEB) January 15, 2007
eMagine today announced the launch of its internet blog dealing exclusively with B2B web strategy. (http://www.emagineusa.com) The new blog is intended primarily for the marketing professionals and senior management of business-to-business companies, but may also be of interest to investors, analysts, press and anyone else who needs to keep up with the web strategy and Internet marketing knowledge domain.
At least weekly, eMagine's B2B Web Strategy Blog (http://www.b2bwebstrategy.com) posts business-useful, thought-leadership information - and reader comments - in categories that include B2B web strategy, website design, driving traffic, search-engine optimization (SEO), pay per click advertising (PPC) and engaging/converting website visitors, among others.
By way of example, recent postings have included the following:
- Balancing Website Objectives (company v. user)
- Yes, Your Website Can Generate Hot Leads...
- Understanding Pay Per Click Advertising
- Using Integrated Marketing to Drive Web Traffic
- Marketing Your Redesigned Website
Commented Bill Gadless, eMagine's President: "We've noticed for some time a fairly significant disconnect between the level of knowledge and best practices that we as a web marketing consultancy have acquired, versus the level observed within most of our client organizations ...even many of the tech-savvy ones. While that gap provides us with consulting opportunities, we felt an obligation to help clients help themselves: by ensuring that the thought leadership gained through our extensive experience - as well as relevant information that we uncover during our own self-education - is made available for reading and discussion more quickly, via a medium that's been widely adopted because of its suitability for this sort of job."
eMagine is New England's leading Web design and Web marketing consultancy for B2B companies, tracing its origins to the dawn of the Internet age in 1995. Its services include Web strategy, website design and hosting, search engine marketing, content management and email marketing. eMagine's forte' is helping clients achieve real business results from a total Web marketing effort. The company's blog (http://www.b2bwebstrategy.com/ ) provides industry thought leadership on the full spectrum of B2B Web marketing. Further information may be found by visiting http://www.emagineusa.com.