Search engine optimization is one of the least known marketing strategies in B2B marketing, yet those who employ it reap incredible, tangible rewards. It's a powerful tool in building brand awareness, strengthening brand or corporate positioning and image, generating sales leads, driving purchase decisions, and increasing revenues
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Grand Rapids, MI (PRWEB) January 10, 2007
Francis SEO today announced the release of B2B Search Engine Optimization Strategies, a series of white papers focused on building successful search strategies for business-to-business. Targeted to B2B companies that don't operate in an e-commerce environment, the series addresses search engine optimization issues unique to the B2B marketplace and their implications.
Search engine optimization (SEO) is the process of optimizing websites and other online communications to ensure content is indexed with and positioned favorably by the search engines like Google or Yahoo.
"Search engine optimization is one of the least known marketing strategies in B2B marketing, yet those who employ it reap incredible, tangible rewards. It's a powerful tool in building brand awareness, strengthening brand or corporate positioning and image, generating sales leads, driving purchase decisions, and increasing revenues," notes Galen De Young, Managing Director of Francis SEO.
"The B2B marketplace is just waking up to search engine optimization and its ability to create a pipeline of new business prospects. Most B2B companies don't know they can dramatically influence where their site shows up in search engine results for various search terms. Although savvy consumer marketers employ search engine optimization, many B2B marketers are still unaware of SEO. Those that are often struggle to understand it, how to effectively employ it in the business-to-business marketplace, and how make it part of the marketing mix."
The first white paper in the B2B Search Engine Optimization Strategies series, "Differences between B2C and B2B SEO," discusses issues unique to business-to-business search engine optimization.
The second paper in the series, "Driving Conversion in B2B SEO," discusses online strategies for building a pipeline of prospects. In the B2C world, conversion (turning a site visitor into a customer) can happen in a matter of minutes. In the business-to-business realm, however, conversion can take months or even years--and it typically doesn't occur online. The paper explores conversion in the B2B SEO environment, and what one can do both to accelerate and measure it.
Subsequent white papers in the series will cover:
- Making search part of the marketing mix
- Applying search optimization to public relations
- Vertical search engines
- Keyword strategies for B2B
- How search changes through the buying cycle
- And other B2B search matters
To obtain the white papers on B2B Search Engine Optimization Strategies, or to view others, visit the company's website and click on Search Matters™, the company's online library for business-to-business SEO white papers.
About Francis SEO
Francis SEO was the first to specialize in B2B search engine optimization. Francis SEO is a division of Francis Marketing, a twenty-year-old marketing consulting firm that specializes in repositioning business-to-business companies and their brands. The firm exclusively serves business-to-business clients, particularly those with complex selling propositions and multiple sales and marketing channels. As getting found on the web became more difficult for business-to-business companies, Francis SEO was established in 2003 to address the specialized challenges of search engine optimization for B2B clients. The firm is headquartered in Grand Rapids, Michigan. For more information, please call 616.235.1122 or visit Francis-SEO.com and the recently launched B2B SEO blog, b2b-seo.com.
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