Salt Lake City, UT (PRWEB) January 12, 2007
Busy professionals who want to increase their long-term competitive edge need to consider purchasing a customer relationship management (CRM) software solution in the New Year, says VendorGuru.com (http://www.VendorGuru.com). According to a 2006 George Washington University (GWU) School of Business Research Report, "The fundamental dilemma is finding out which CRM approaches have the greatest positive impact and result in building long-term customer value and thus financial impact."
Dick Lee, vice president of a consulting firm that specializes in designing and developing customer-centric business strategies and author of "Strategic CRM: the complete implementation manual," stresses two important steps to successful implementation of a CRM software solution--developing customer-centric strategies and finding the technology that fully supports them. The message is clear; companies that do not develop and maintain value-based relationships with their customers are gambling with the future of their business. Lee adds that companies like "Nordstrom have been customer-centric forever…Southwest Airlines and Toyota caught on years ago, and young companies like Amazon.com and Google got it right from the start."
CRM, when implemented well, can help a company "better understand and adapt its marketing and business processing to its customers' preferences," and this creates an "enduring personal business relationship" according to the GWU study. A 2004 survey conducted by the American Society for Quality also found that "competitive advantage rests with those organizations that successfully provide customer value through the most efficient use of technology and people," adding that customer value translates directly to "increased revenue through repeat business, referrals, and customer loyalty."
Said Tara Moynihan, spokesperson for VendorGuru.com (http://www.VendorGuru.com), "Companies that are not looking closely at developing essential connectivity with their customers, aren't going to be around in tomorrow's competitive marketplace. At VendorGuru.com, we have conducted exhaustive research to identify the most respected and cutting-edge CRM vendors so busy B2B executives can evaluate and purchase the right CRM software solution to help them develop and maintain loyal and financially profitable long-term customer relationships."
VendorGuru.com has done exhaustive research to identify the most respected and cutting-edge companies in CRM and telephony. This one-stop approach saves business professionals valuable time and money finding the business solutions they need.