Launches 'The Fashion Scene'

Share Article has added a premium feature for their online apparel shoppers. Apparel industry insiders offer up to the minute fashion trend advice to complement the other user tools in like the Virtual Closet and Mix and Match.

Online Apparel Shopping Engine has launched their Fashion Scene, a series of trend-based articles written by experts from the fashion world. These articles are a part of the initiative at to provide their users with an experience rivaling a visit to the mall without all the inconvenience.

"Online apparel shopping so far has been a very impersonal experience," says CEO Kurt Graves. "Users in the primary Comparative Shopping Engines are trying to make wardrobe decisions in many cases based on nothing more than a tiny image and short text description. Our whole focus has been to offer the apparel shopper an alternative to the very simple information and needs of someone looking for electronics, books or other monolithic products. For instance, the Virtual Closet gives our users a place to create their own outfits from thousands of different brands, and now with our Fashion Scene there is a direct connection between the apparel industry's top buyers and our customers. We want shoppers to be confident that the clothing decisions they make online are without the regret many report when using other Shopping Engines to purchase clothing."

Fashion Scene will offer topics for all gender and age group apparel shoppers. Women's Accessories are featured in the Fashion Scene right now -- where shoppers can find advice on "The 4 Accessories a Woman Can't (Or Shouldn't!) Live Without" and "From The Runways for Spring '07, Handbags". In coming weeks, the trend advice will offer insight into Girl's, Men's, Boy's, Toddler's and Infant's markets. The articles will be written by professionals in the fashion markets of Europe, the United States and Asia.

Graves suggests that "Apparel has presented unique challenges as a web purchase, and for too long the shopper has been treated no different than if they were buying light bulbs. We want to give some of the best parts of the in-store experience back to the online shopper -- and in doing so make buying clothes online a more complete experience."

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Kurt Graves
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