Industry Leader NewRiver Taps Crossbow Group for Lead Generation and Event Support Campaigns Effort

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Financial services solution provider NewRiver®, Inc. has selected Crossbow Group to develop and execute offline and online lead generation and event support campaigns for its flagship FundPOINT® product line that ensures brokerage firms, plan providers, service providers, and insurance companies with an advisor network have Compliance-Grade(SM) data for the mutual funds they sell and service.

Financial services solution provider NewRiver®, Inc. has selected Crossbow Group to develop and execute offline and online lead generation and event support campaigns for its flagship FundPOINT® product line that ensures brokerage firms, plan providers, service providers, and insurance companies with an advisor network have Compliance-Grade(SM) data for the mutual funds they sell and service.

"We chose Crossbow Group because of their broad and deep experience not only with technol-ogy companies but with financial services firms as well," said Harold Rhodes, NewRiver's vice president of marketing. "Crossbow's personnel are creative and thorough, while being a cost-effective vendor."

The relationship adds to Crossbow Groups client roster in the technology and financial services segments. "NewRiver is helping to transform the way financial services firms work. We're looking forward to working with their experienced team to grow the company to the next level," said Crossbow's president, Jay Bower.

About NewRiver

NewRiver, Inc. is the industry leader for electronic compliance and intelligent document services for the financial brokerage and retirement industries. NewRiver's solutions enable financial bro-kerages, retirement plan providers, variable annuity providers, and retirement plan record keep-ers to dramatically decrease operations expenses, to strengthen customer and business partner relationships, and to improve the productivity of their employees. NewRiver currently serves more than 100 top financial companies, including Allianz/USAllianz Securities; Coates Analytics; E*Trade Securities; First Allied Securities; Lincoln Financial Group; MFS Retirement Services; Park Avenue Securities, LLC, an indirect Wholly-Owned Subsidiary of The Guardian Life Insur-ance Company of America; Southwest Securities; UBS PaineWebber; and, Wachovia Securities. NewRiver is headquartered in Andover, Massachusetts.

For more information, please visit http://www.newriver.com or contact Harold Rhodes, vice president of marketing via email at harold.rhodes @ newriver.com.

About Crossbow Group

Crossbow Group, one of B-to-B Magazines 2006 Agencies of the Year, is a full-service market-ing and communications agency with expertise in developing high impact programs that drive measurable results -- across the entire spectrum of communications media. With a solid ground-ing in the discipline of conventional and interactive direct response, Crossbow Group ensures that all communications work together as an integrated whole to achieve an ROI that meets or exceeds expectations. The firm's client list includes Intuit, Yahoo!, St. Jude Children's Research Hospital and other well-known brands.

For more information about the company, go to http://www.crossbowgroup.com or contact Jay Bower at 203-222-2244.

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