100BestWines.com Launched to Help Everyone Enjoy Wine

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Avoiding snobby wine jargon and simplifying wine rating systems, 100BestWines.com makes it easy for anyone to choose, shop for and buy wine and wine accessories. Find concise and informative articles, excellent wine suggestions and background for online wine merchants at the new site.

After months of research, analysis and 'many bottles of wine,' 100BestWines.com launched last week as an online solution for the casual wine drinker's foray into enjoying wine. Targeting a large segment different from that of most online wine sites, and promising to eliminate the intimidation of wine jargon and wine ratings, 100BestWines' focus is to make it easy to learn about, choose, store and enjoy wine.

"Being members of our intended demographic, and recognizing the hurdles people that aren't wine connoisseurs face, we strive to make it simple for everyone to choose wines they will like and they can afford, and discover what accessories might help them to enjoy their wine," states Mike Gassman, one of 100BestWines founders. "By stripping away the perceived aura surrounding wine, we hope to help people discover that the best wine is always the wine they like best," continues Gassman.

The 100BestWines website builds upon three major components. There are numerous articles encompassing general information on wine, wine gifts baskets, wine clubs, wine storage, wine glasses and accessories, and personalized wine to improve the knowledge of readers and assist in their purchasing. There are online retailers listed for each article category, with a description of the vendor's expertise in that segment as well as highlighted product choices. And, of course, there is a list of their 100 recommended wines, broken down by varietal and cost, and with notes from the winemakers.

About 100BestWines.com:

100BestWines.com, founded in 2006, provides an online resource to help learn about and shop for the best in wine, wine accessories and gifts. With the stated goal of making everyone's wine buying simple, 100BestWines maintains a list of 100 recommended wine selections that are kept current based on availability, as well as informative articles to help with the selection of wine glasses, wine coolers, wine clubs and wine gifts.


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