(PRWEB) January 13, 2007
The complexity of the variable data files handled by Prime Litho Printing Services in 2006, revealing their expertise and technical know-how, has established them as a world leader.
No longer are companies satisfied with corporate gifts simply featuring their corporate branding, advances in digital printing have opened up the opportunities for engaging with clients on a more personal level. Personalisation is becoming more intricate than ever, ranging from complex brochures tailored to the individual's preferences throughout, to the integration of their name and preferences into an image.
A key product for Prime Litho Printing Services, and their biggest success, is their personalised calendar range, produced for the B2B market. Catering to individual companies needs has included designing and setting up bespoke websites allowing recipients to order their own calendar, starting it on their chosen month and including highlighted dates personally selected by them. This calendar also included a special birthday cake with their name on it on the month of their birth.
The fact that these calendars can be easily produced using any language has generated interest worldwide from Qatar to Brazil to Japan. This coupled with the extent to which these calendars can be made personal to the recipient, as well as the sender, has established this product range as a 'must have' in the promotional merchandise arena, as recognised by the British Promotional Merchandise Association (BPMA) at a recent awards ceremony where it was short-listed for the Most Innovative Product award.
Beyond the corporate calendar range, Prime Litho Printing Services produce bespoke personalised mailers. An ongoing contract with a major blue chip company encompasses the production of a barcoded mailer linked to a database containing 35 variable data fields each variable containing up to 145 different possibilities for the targeted audience's preferences. This allows the company to engage directly with over 15,000 people, tailoring promotions and products to each individual recipient in a single print run.
Digital printing has become the most popular and fastest growing medium over the past 12 months due to it's speed, quality and return on investment. As experts in the management and execution of variable data printing and image personalisation Prime Litho Printing Services provide consultative advice to their clients, encompassing data manipulation and the best ways to get maximum impact from the application of these techniques. Their consultative approach helps to effectively manage client expectations and provide a thorough understanding of the strengths and limitations of the process making it much smoother for the client.
To see for yourself, http://www.primelitho.co.uk