Real Digital Media Introduces NEOCAST® Media Player Z

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New product represents the digital signage industry's first dedicated appliance based on the Microsoft Windows XP Embedded operating system and Intel® Core™ Duo processors to support high definition content

Real Digital Media (RDM), a leading provider of next generation digital signage products for establishing point-of-purchase marketing, promotions and corporate communication networks, today announced the official release of the newest member of the NEOCAST® family of digital signage products, NEOCAST® Media Player Z. The new product adds support for high definition (HD), Windows Media Video (WMV) and Apple QuickTime content, supports bitmap overlays, and incorporates a more flexible zone system for partitioning content within a display screen, including support for Macromedia Flash in all zones.

"NEOCAST® Media Player Z is a glimpse into the future of digital signage as it embodies the convergence of emerging trends in our industry," said Michael Baron, President of Real Digital Media. "NEOCAST® Media Player Z combines Real Digital Media's software technologies, innovative industrial design, as well as the Microsoft Windows XP Embedded operating system and Intel® Core™ Duo processors into a plug-and-play appliance that's compact, reliable and incredibly feature-rich out of the box."

"The Real Digital Media NEOCAST® Media Player Z digital signage product based on Microsoft Windows XP Embedded provides our mutual retail and hospitality customers with innovative plug-and-play technology as well as a manageable platform," said Jane Gilson, director of marketing for the Mobile and Embedded Devices Division at Microsoft Corp. "Together we're enabling emerging multimedia technologies to enhance the customer experience and increase the productivity of in-store and information technology personnel."

The rapidly expanding market for narrowcasting solutions has grown to include specific niches for the advanced features offered on the NEOCAST Media Player Z. Real Digital Media has embraced the Windows XP Embedded platform for the delivery of these features, as well as the performance of the Intel® Core™ Duo processor which resides at the heart of the NEOCAST® Media Player Z.

"Based on the revolutionary Intel® Core™ microarchitecture and our 65nm process technology, the Intel® Core™ Duo processors integrate two cores, along with many advanced features, in one single chip," said Phil Ames, Embedded Market Segment Manager of Intel Corporation. "Powerful, yet energy-efficient, these processors are well suited to quickly manage numerous tasks such as those required by the intensive multimedia digital signage applications offered by Real Digital Media."

NEOCAST Media Players, together with the NEOCAST Media Server software, transforms displays into powerful, networked digital advertising, promotional and corporate communication networks. With NEOCAST media players and software, customized content and programming can target individual displays or scale across entire narrowcast networks, providing the ultimate flexibility to reach customers with targeted messaging at the right place, at the right time.

The NEOCAST® family of digital signage and narrowcast network products include:

NEOCAST® Media Player Z: The NEOCAST® Media Player Z is the next generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage, DVI output and supports a variety of video, graphical and audio formats, including HD, WMV, QuickTime, MPEG 1, 2 - 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.

NEOCAST® Media Player XF: The NEOCAST® Media Player XF is the second generation network media appliance designed to store and play digital signage promotions and corporate communications. The product offers extreme reliability, hours of content storage and supports a variety of video, graphical and audio formats, including MPEG 1, 2 - 4, Divx, VOB, PNG, JPG, GIF, and Macromedia Shockwave and Flash.

NEOCAST® Media Server: The NEOCAST® Media Server is powerful server software for managing the delivery of digital media files across the Internet. The software offers centralized control, monitoring and content distribution to the NEOCAST® Media Players, supporting both promotional and advertising networks. With NEOCAST® Media Server software, digital content can be served across entire digital signage networks down to individual units and displays, providing the ultimate flexibility when delivering tailored content and messaging to targeted audiences.

For more information, visit the RDM web site at http://www.realdigitalmedia.com, or contact us at 941.951.0130.

About Real Digital Media

Real Digital Media (RDM) provides next generation digital signage products that power many of the industry's fastest growing point-of-purchase marketing, advertising and corporate communication networks.

Our family of NEOCAST® digital signage products store, deliver and play content in a wide range of digital formats on a variety of display devices. With NEOCAST® players and software, your customized content and programming can scale across entire narrowcast networks down to individual displays, providing ultimate flexibility in reaching customers with your targeted messaging at the right place, at the right time. For more information, please visit us at http://www.realdigitalmedia.com.

Real Digital Media Inc. is a registered trademark of Real Digital Media, Inc. Intel, Intel Core and Intel Core Duo are trademarks or registered trademarks of Intel Corporation or its subsidiaries in the United States and other countries. All other trademarks are the property of their respective owners.

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