We acquired a variety of systems with our acquisitions in the mailing list industry. The use of NextMark's list research and order entry systems will enable better cross-selling and improved operational efficiencies across our business units. At the same time, it will allow each of the business units to operate independently and continue to provide specialized services to their clients.
Hanover, NH (PRWEB) January 12, 2007
NextMark, Inc., a leading provider of mailing list technology, today announced infoUSA® (NASDAQ: IUSA), the leading provider of proprietary business and consumer databases, sales leads, direct marketing and email marketing, has chosen NextMark's mailing list research and order entry systems for its list management and brokerage companies: Edith Roman, Walter Karl, MokrynskiDirect, Millard Group and Rubin Response.
Vin Gupta, Chairman and CEO of infoUSA commented "We acquired a variety of systems with our acquisitions in the mailing list industry. The use of NextMark's list research and order entry systems will enable better cross-selling and improved operational efficiencies across our business units. At the same time, it will allow each of the business units to operate independently and continue to provide specialized services to their clients."
The decision was made after a comprehensive evaluation of infoUSA's requirements covering functionality, scalability, reliability, performance, security, accountability, Sarbanes-Oxley compliance, accessibility, flexibility and total cost of ownership. Vin Gupta continues, "After a thorough analysis, NextMark emerged as the obvious choice. It's the most complete solution available and will help us continue to grow our business and service our clients."
Joseph Pych, President of NextMark, said, "I am pleased we will play a role in infoUSA's continued success. We will treat each of the business units as separate clients with unique needs. However, we will also leverage this common platform to achieve infoUSA's corporate initiatives such as reporting standardization and electronic data interchange."
The long-term agreement between the parties is effective immediately. MokrynskiDirect has already implemented the NextMark solution. Edith Roman, Walter Karl, Millard Group, and Rubin Response will each migrate to NextMark in the coming months.
About NextMark, Inc.
NextMark provides tools and resources that help organizations to buy mailing lists, sell mailing lists, and learn about mailing lists. Its solutions have been proven through more than 2,500,000 mailing list searches and 50,000 direct marketing campaigns for thousands of catalog merchants, retailers, fundraisers, politicians, banks, telcos, entertainers, broadcasters, publishers, and other organizations that reach their market directly. NextMark is a privately held corporation based in Hanover, New Hampshire and on the web at http://www.NextMark.com.
infoUSA (http://www.infoUSA.com), founded in 1972, is the leading provider of business and consumer databases for sales leads & mailing lists, database marketing services, data processing services and sales and marketing solutions. Content is the essential ingredient in every marketing program, and infoUSA has the most comprehensive data in the industry, and is the only company to own 12 proprietary databases under one roof. The infoUSA database powers the directory services of the top Internet traffic-generating sites. Nearly 4 million customers use infoUSA's products and services to find new customers, grow their sales, and for other direct marketing, telemarketing, customer analysis and credit reference purposes. infoUSA headquarters are located at 5711 S. 86th Circle, Omaha, NE 68127 and can be contacted at (402) 593-4500.
Statements in this announcement other than historical data and information constitute forward looking statements that involve risks and uncertainties that could cause actual results to differ materially from those stated or implied by such forward-looking statements. The potential risks and uncertainties include, but are not limited to, recent changes in senior management, the successful integration of recent and future acquisitions, fluctuations in operating results, failure to successfully carry out our Internet strategy or to grow our Internet revenue, effects of leverage, changes in technology and increased competition. More information about potential factors that could affect the company's business and financial results is included in the company's filings with the Securities and Exchange Commission.
Stormy Dean, Chief Financial Officer, 402-593-4500
Joseph Pych, President