Internet Pioneer And Former Yahoo! Executive and Ellen Siminoff Appointed To BuildDirect Board of Directors

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Jeff Booth, President and CEO of BuildDirect, is pleased to announce the appointment of Ellen Siminoff to the leading online wholesaler's board of directors.

We feel fortunate that Ellen has joined our board of directors

Jeff Booth, President and CEO of BuildDirect, is pleased to announce the appointment of Ellen Siminoff to the leading online wholesaler's board of directors.

"We feel fortunate that Ellen has joined our board of directors," says Booth. "She brings an incredible wealth of knowledge and diverse experience and we look forward to the strategic thinking and creative ideas that she will bring to the table."

Siminoff, who is currently President and CEO of Efficient Frontier, the leading provider of paid search engine marketing (SEM) solutions, has an extremely impressive educational and work history. Siminoff graduated from Stanford's Graduate School of Business with an MBA and also holds a bachelor's degree in economics from Princeton University.

Siminoff was part of the founding executive team at Yahoo! and spent six adventurous years with the company. During her tenure, she led business development (VP, Business Development and Planning), corporate development (SVP, Corporate Development) and eventually ran the small business and entertainment business units (SVP, Small Business and Entertainment).

Before Yahoo!, Siminoff worked for the Los Angeles Times as electronic classifieds manager, where she developed strategy and implemented the newspaper's own online businesses as well as a joint venture of Career Path with five newspaper companies. Siminoff also co-founded EastNet, a global syndicate barter company that distributes television programming to 14 emerging market countries in exchange for advertising time.

About BuildDirect

BuildDirect is the world's leading online wholesaler of building materials. Since its start in 1999, the company has established a reputation for offering the best quality building supplies at the lowest pricing possible. BuildDirect currently operates in 60 countries on six continents. They have developed the single most cost effective distribution channel in the building products industry for products such as flooring, roofing, decking, siding and countertops. http://www.BuildDirect.com

For more information, please contact:

David Brodie

Phone: (604) 647-2911

Fax: (604) 662-8142

Email: media @ builddirect.com

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