War of Worlds: Direct Mail Marketing Vs. Email Marketing…Resolved?

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How two advancing entrepreneurs tackle head on the direct mail marketing vs. email marketing war in upcoming marketing bootcamp.

The controversy between direct mail marketing and email marketing is a quagmire that leaves many business owners in confusion in its wake. Those that firmly believe one over the other are such staunch supporters of their views that blind spots occur in researching what is best for one's particular company or product. Joy Gendusa, PostcardMania's aggressive CEO, promises to challenge the two sides by bringing in experts from both beliefs to her "Power MarketingMania Bootcamp" (http://www.powermarketingmania.com) that will be held on March 30-31, 2007 at the Belleview Biltmore Resort in Clearwater, FL.

Despite the fireworks that may occur in the Bootcamp, Co-organizer, Marsha Friedman, CEO of EMSI a nationally recognized PR and Ad agency, says, "Attendees will learn how to increase their response rates and learn all of the newest marketing techniques to really make their businesses succeed." They have invited Constant Contact (http://www.constantcontact.com); the email marketing firm that more than 90,000 small businesses and associations use for their permission-based email marketing solutions.

According to a new study by the Direct Marketing Association, and as reported in DIRECT, email marketing delivers the highest Return On Investment (ROI) of all media available to marketers. The study also projects that e-mail driven sales in the United States will show a compound annual growth rate of 14.9% between 2006 and 2011. But DM sales will show a compound annual growth rate of 6.3% between 2006 and 2011. But, understanding how email direct marketing impacts long term customer-relationship-based revenue streams for companies is a metric that needs to be tracked.

The two-day Bootcamp agenda includes:

  •     The "Truth" About Direct Mail Marketing
  •     How Publicity Fuels Marketing
  •     Out-of-the-Box Marketing Ideas
  •     Search Engine Optimization
  •     Internet and Email Marketing

The focus of the Bootcamp is on having business owners create action plans to implement tailor-made strategies for their business so results are assured.

"There's no one silver-marketing bullet," stated Gendusa. "I don't only use postcards to market. Sure, postcards were my number one staple for my first three years in business but I heavily use the internet, publicity, and email now, as well."

About Joy Gendusa:

Using a powerful, simple, extremely cost effective way of communicating with customers has earned Joy Gendusa Inc Magazine's recognition as the nation's fastest growing direct mail postcard-marketing firm with year 2006 revenues estimated at $17,000,000. Gendusa began in 1998 with zero investment capital. Today, her Clearwater, FL firm called PostcardMania (http://www.postcardmania.com) employs 140 people and prints 4 million and mails 2 million postcards representing over 350 business, finance and industrial clients each week.

About Marsha Friedman:

Marsha Friedman is the CEO of Event Management Services, Inc., (http://www.event-management.com)(EMSI) a leading publicity firm that has represented many well known clients such as, Motown's Temptations, Teamsters Union President Jim Hoffa, Jr., National Security Advisor Robert McFarlane's, Bristol Myers Squibb, Financial TV personality, Jim Rogers and NFL Hall of Fame Quarterback Y. A. Tittle.

For more information on their Power Marketing Mania Bootcamp visit http://www.powermarketingmania.com

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KARLA JO HELMS
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