Senior Approved Services and The HealthCentral Network to Develop Enhanced Internet Resources for Seniors and Their Family Caregivers

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Both Senior Approved Services and The HealthCentral Network have a focus on aging and caregiving issues as seen from the consumer perspective, with many complementary resources.

Senior Approved Services (http://www.seniorsapprove.com) and The HealthCentral Network (http://www.TheHealthCentralNetwork.com) announce an agreement to work together to support seniors and their family caregivers. This agreement combines Senior Approved Services' distinctive collection of consumer-endorsed elder care resources with The HealthCentral Network's extensive health information and multimedia capabilities.

Initial projects will include cross-promotion of online resources, exchange of original content about aging-related topics, and co-branding of new services such as CareCentral, a new caregiving application developed by The HealthCentral Network for families to help them stay connected and organized during serious medical events.

Both Senior Approved Services and The HealthCentral Network have a focus on aging and caregiving issues as seen from the consumer perspective, with many complementary resources. Through its unique consumer-generated surveys, Senior Approved Services fulfills its mission to help seniors and their families find safe, reliable services. Its online directory of services includes consumer-approved providers of assisted living, nursing homes, medical equipment, legal and mediation services and other businesses with a focus on elder care.

The HealthCentral Network has built a series of new sites devoted to specific chronic conditions prevalent in the elderly, including Alzheimer's disease (http://www.OurAlzheimers.com), osteoporosis (http://www.OsteoporosisConnection.com) and osteoarthritis (http://www.MyOsteoarthritisCentral.com), as well as a site dedicated solely to family caregivers at http://www.CareCentral.com. Each site provides timely, interactive, in-depth, and trusted medical information, personalized tools and resources, and connections to others with similar experiences for people seeking to engage in, manage and improve their health.

"Like The HealthCentral Network, Senior Approved Services serves as a link between seniors and the health-related services they need," said Chris Schroeder, CEO and President of The HealthCentral Network. "The HealthCentral Network will highlight Senior Approved Services consumer-rated businesses relevant to users seeking to manage such age-related conditions as chronic pain, heart disease, and arthritis. These consumer endorsements provide the peace of mind that comes from knowing others have found these elder care businesses to be reliable and ethical."

"We are delighted to add The HealthCentral Network to our list of affiliates," said Barbara Mascio, Founder and President of Senior Approved Services. "Senior Approved Services has chosen to integrate the new caregiver application, http://www.seniorsapprove.com/CareCentral, into our web site because of its unique blend of features to help organize and support families during acute medical events. We look forward to collaborating on new applications going forward."

About The HealthCentral Network

The HealthCentral Network, Inc. (http://www.TheHealthCentralNetwork.com) has more than 30 general health and highly specific condition and wellness web properties, each committed to offering a voice in everyday and personal language people can understand and connect with at critical points in their lives.

Each site provides timely, interactive, in-depth, and trusted medical information, personalized tools and resources, and connections to vast communities of expertise for people seeking to engage in, manage and improve their health. The award-winning, multimedia experience combines medically-reviewed articles from doctors and researchers, as well as news, information, video and extensive engagement from people who have great experience and empathy in specific health areas.

The Company recently expanded its health and wellness offerings with the acquisition of http://www.FoodFit.com, a leading healthy eating and active living Web site, and produces the Medical Breakthroughs television, seen around the country. The HealthCentral Network received top recognition from The International Health and Medical Media Awards with a 2006 FREDDIE Award for MyDiabetesCentral.com and was awarded the Health Care Standard of Excellence WebAward from the Web Marketing Association.

Founded in the late 1990s, The HealthCentral Network, Inc. was acquired in 2005 by a team of blue-chip investors, including Sequoia Capital, Polaris Ventures, The Carlyle Group and Allen & Company. With a management team that combines decades of experience in interactive media and medical, science and news journalism, The HealthCentral Network aims for the highest standards of quality, relevance and community for patients and their caregivers.

About Senior Approved Services

Senior Approved Services advocates for the right of all seniors to receive excellent and safe care and services, and remains as a link between the person receiving care and the business providing the care or service. By providing an ethics-based survey of consumers for participating businesses, Senior Approved Services provides a simple and trusted method to differentiate among elder care service providers. Only businesses who receive a rating of 90% satisfaction are endorsed by Senior Approved Services.

Senior Approved Services was founded in 2003 to address a need for advocacy on the part of seniors and their loved ones. Senior Approved Services facilitates an atmosphere of trust and cooperation between the senior receiving care and the services providing the care.

Health and elder care businesses that wish to apply for Senior Approved Certification can review the process at http://www.qualityeldercare.com

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BARBARA MASCIO
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