Phoenix Data Systems Selects Find and Convert to Drive Search Marketing Results

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Find and Convert is selected by Phoenix Data Systems (PDS) to provide search engine marketing services. PDS has used search engine marketing techniques in the past to generate sales leads but has brought in outside expertise to maximize its potential. PDS provides electronic data capture solutions to life science and pharmaceutical companies performing clinical trials in preparation for new drug approvals.

Find and Convert, a web marketing and search engine optimization company, recently contracted with electronic data capture solutions provider, Phoenix Data Systems (PDS) of King of Prussia, PA. The company will provide PDS with a range of Web marketing services designed to increase the flow of new business opportunities derived from search engine inquiries. The planned search engine optimization will also allow PDS to direct its marketing resources with greater efficiency.

"We have been using search engines to identify sales opportunities for some time now," said Jim Dorsey, Director of Marketing, at PDS. "We understood the potential to capture even more traffic and decided to bring in outside expertise to help us maximize it. Find and Convert will help Phoenix Data Systems optimize search engine efficiency - a task we just couldn't do as well in-house."

PDS is a leading provider of electronic data capture technology and data management services to life-science and pharmaceutical companies that perform clinical trials in preparation for new drug approvals. By contracting with Find and Convert, PDS will expand and improve the capture of new business opportunities through Web-based searches and continue to increase its market share.

"We look forward to helping Phoenix Data Systems, a company that has much to offer its market, by maximizing their capture of new business opportunities through web marketing strategies," said Bernie Borges, Chief Find Officer at Find and Convert. "Search engine marketing will deliver substantial, measurable results as more prospects who find them using a search engine will be more likely to investigate their offerings for upcoming clinical trials."

About Find and Convert

Find and Convert is a marketing firm dedicated to producing sales opportunities through Web marketing strategies that can be measured for ROI. Services include: search engine optimization (SEO), pay-per-click advertising (PPC), direct mail campaigns driving recipients to a personalized Web landing page and video commercials on the Web. Our Web marketing strategies help businesses find leads and convert them to qualified sales opportunities.

Phone: 877-236-9880

Contact: Bernie Borges

About Phoenix Data Systems

Founded in 1997, Phoenix Data Systems delivers Full Service EDC, a unique combination of electronic data capture, interactive voice response, reporting, and data management services that give clinical data managers improved control to run well-managed studies. PDS solutions have been proven in nearly 400 projects, including pivotal trials for nine new drug applications, without a single cost overrun.

Phone: 866.PDS.4.EDC (866.737.4332)

Contact: Jim Dorsey


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