Naples, FL (PRWEB) January 17, 2007
A regional leader in online vacation rental marketing, Direct Home Rentals has recently announced the launch of new services and vacation packages for travelers to Southwest Florida. Visitors to Direct Home Rentals can now search for rental cars, airline tickets and hotels, as well as find vacation rentals in Southwest Florida. By teaming up with the Interactive Affiliate Network (IAN.com), a division of Hotels.com, Direct Home Rentals can offer worldwide destinations, more lodging choices and at better values.
The Interactive Affiliate Network is a leading provider of travel affiliate marketing services and has supported the travel affiliate market since 1996. According to the IAN website, "Our affiliates are some of the most successful and innovative in the industry. We are proud to support our partners with cutting edge technology, highly competitive travel products and industry leading support."
Direct Home Rentals has made it clear that they will remain loyal to their core business model, which is providing rental managers and vacation homeowners a web portal to list their rental properties in Southwest Florida. Drew Macdonald, the Director of Operations at Direct Home Rentals, points out, "Direct Home Rentals will now offer one-stop-shopping for visitors to Southwest Florida." A potential traveler to Naples, Florida can purchase a flight, rental car and lodging all from Direct Home Rentals.
In addition Direct Home Rentals now offers special internet rates, 40,000 vacation properties from leading companies, complete vacation packages with Air, Car & Hotel, Car Rental and Airline reservations, and destination guides for over 5,000 cities worldwide. The ability to offer consumers combined travel product purchases online is known as dynamic packaging. Direct Home Rentals expects innovations such as dynamic packaging, metasearch and user-generated content to help increase market share and overall targeted traffic.
According to PhoCus Wright, Inc. (phocuswright.com), online travel bookings will account for over half of all US travel bookings in 2007. Lodging is expected to be the leading online market segment. Airlines, hotels and car rental agencies have been outperforming online travel agencies like Expedia, Travelocity, Orbitz and Priceline, but growth of the two channels is projected to converge by 2008.
Direct Home Rentals provides rental managers and vacation homeowners a listing portal for holiday rentals located in Southwest Florida. Florida is a premier vacation destination for travelers from around the world. Southwest Florida has emerged as the choice location for visitors looking for beautiful beaches and great golfing. Online travel is growing globally and Direct Home Rentals will continue to work to offer travelers the best deals and most choices when visiting Southwest Florida.