New Postcard Web Service to Change the Face of Direct Mail Marketing

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A new website launched today, http://www.PetersPostcards.com, promises an easy, automated approach to direct mail marketing with design tools, printing and complete mailing list services, including free mailing lists.

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We say 'Nobody knows your business better than you do', and we've put forward a program to let business apply their knowledge. A targeted direct mail postcard campaign is a powerful means to communicate with clientele.

Peter the Printer, producer of self-service printing websites, announced today the launch of PetersPostcards.com, a direct marketing resource that intends to reinvent postcard direct mail. The site leads marketers to design marketing postcards and navigate a broad field of mailing options to create a custom direct mail campaign online.

"What makes PetersPostcards.com a unique marketing service is our focus on full-scale, self-service campaigns," said CEO Peter "the Printer" Lineal. "You don't just need a postcard printed -- you need it addressed and mailed to a targeted lead. We do it all -- faster, better, and at a better price."

The design process integrates a broad range of mailing options, including a free mailing list of neighborhood residents, targeted consumer mailing lists, business mailing lists, and a service that cleans a mailer's own list before mailing.

Lineal continued, "There are lots of printers selling inexpensive postcards, but nobody has put it all together to provide small business with a complete solution-- including quality mailing lists and mailing that qualifies for automation postal discounts. I have been providing my clients with the lowest cost direct mail package including printing, mailing list, postage and addressing since 1980."

Marketers make free mailing lists of occupants with online software that navigates neighborhoods by income, home value, median age, and more; by mailing every house on a postal route, postage costs drop 10% to 30%.

For a more precisely targeted mailing, marketers can use consumer mailing lists based on lifestyle, regional, demographic, and economic information, and business mailing lists based on company industry, size, sales, and more.

For those direct marketers with their own mailing lists, PetersPostcards.com can perform a data cleansing before it mails out the marketing postcards. The mailing list scrub compares the list data to the NCOA database, corrects addresses of people who have moved, and applies address standardization to reduce the cost of postage.

The process of designing the marketing postcard itself involves choosing one of five marketing postcard sizes and uploading full color artwork. Standard sizes include:

         * 4" x 6"

         * 4.25" x 6"

         * 5.5" x 8.5"

         * 6" x 9"

         * 5.5" x 11"

The marketing postcards are printed in full color (four color process) on two-sides, on green-friendly, 10-point coated stock. A design online tool is under development and will be available within 60 days.

"PetersPostcards.com marks a new threshold in marketing convenience, and an empowering resource for small business," Lineal continued. "We say 'Nobody knows your business better than you do', and we've put forward a program to let business apply their knowledge. A targeted direct mail postcard campaign is a powerful means to communicate with clientele."

"Direct mail marketing is never cheap, but with our free mailing lists, postal discounts, and postcard printing discounted 20% off for our grand opening, this is about as inexpensively as you can do direct mail postcard marketing."

About Peter the Printer and Plum Grove Printers:

Peter the Printer is a subsidiary of Plum Grove Printers, inc., an environmentally-conscious, full-service printing company located near Chicago, IL with a staff of over 30. Founded in 1980, the firm has repeatedly been named one of the 100 top North American printers by Quick Print Magazine. Since August, the firm has launched over a dozen self-service printing webstores specializing in custom label printing, mailing lists, wedding invitations, ad specialties, and more anchored at PeterThePrinter.net.

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