Burnaby, British Columbia (PRWEB) January 19, 2007 -
Online marketing expert Dan Lok announced the release today of his newest eBook "Turn Words Into Cash: How To Write A Sales Letter That Will Make You Rich," a collection of interviews with the Internet's most successful copy experts. Lok conducts 19 exclusive, insider conversations with the world's greatest, multi-million dollar copywriters including direct marketing legends, the 'father' of guerrilla marketing. and the man known worldwide as "the world's greatest copywriting coach."
The experts share their personal strategies for writing the order-pulling, ads, sales letters and cash-generating web copy in candid one-on-one interviews with Lok. What distinguishes his ebook, says Lok, is "the nature and tenor of the interviews.
"This is not a round table chitchat discussion or random BS-ing between friends," he explains. "I ask hard-hitting how-to questions and get hard-hitting practical answers that cover every angle, trick, twist, and technique to writing cash copy like the an expert."
$250+ Billion In Revenue
It is not uncommon for successful experts to 'give back' by teaching others their craft. What is unusual is for working professionals to reveal the same strategies they currently use in business every day," says Lok, referring to the from-the-trenches tactics his subjects discuss.
Lok believes that "the magnitude of the Internet profit pie makes it possible for everyone to have a hefty slice." JupiterResearch, forecasts that online retail spending will increase to $144 billion by 2010 while the North American Consumer Technology Adoption Study optimistically predicts that online retail revenues will top the quarter-trillion-dollar mark by 2011.
The Real World
The real world framework of Turn Words Into Cash: How To Write A Sales Letter That Will Make You Rich offers an up-to-the-minute look at 21st Century marketing success. "Every one of the 19 people I interview are at the top of their game today…right now," says Lok.
Lok gets 'up close and personal' with superstar copywriters Bill Bishop, Bob Bly, Ted Ciuba, Michel Fortin, Randy Gage, Carl Galletti, David Garfinkel, Alan Jacques, Jay Conrad Levinson, Alex Mandossian, Michael Masterson, Paul Myers, Brad Petersen, Bob Serling, Jon Spoelstra, Joe Sugarman, Maria Veloso, Joe Vitale and Roy Williams. "Each of these men is at the pinnacle of success," observes Lok, "and they still continue to climb to new heights.
Those Who Can, Do…and They Teach, Too
Lok is quick to point out that he has "tremendous respect for experienced educators and institutions of higher learning." However, because business evolves quickly, he believes that the experience and perspective of pure academics can quickly become obsolete. "In Turn Words Into Cash,, however, those that can, do; and they teach…better than most college professors," Lok said.
Lok is less generous in his comments about "self-proclaimed gurus" and what he calls their "cut-and-paste information products." Lok says that, "Too many people are trying to pass off recycled, re-hashed, out-of-date strategies as their own, their only goal is to make a quick buck and get out of business before they're found out."
To learn more about "Turn Words Into Cash: How To Write A Sales Letter That Will Make You Rich" and place an order, visit http://www.turnwordsintocash.com/