The Phelon Group Brings to Mid-Market and Enterprise Organizations New Services, Talent and Programs in 2007 Goal is to Help Companies Accelerate Growth By Breaking Through Revenue Barriers

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The Phelon Group, a consulting firm that helps mid-market and enterprise companies break through revenue barriers by harnessing customer insight, is announcing that it will expand its team, develop new partnerships, and offer new services and workshops in 2007. The Phelon Group focuses on helping organizations put customer interaction and feedback at the heart of the decision-making process.

The Phelon Group believes that, to foster corporate growth and break through revenue barriers, organizations must put customer interaction and feedback at the heart of the decision-making process. To help mid-market and enterprise organizations meet and exceed this goal, The Phelon Group will expand its team, develop new partnerships, and offer new services and workshops that are all designed to foster growth and break through revenue barriers.

"Companies are constantly at risk of stalling or losing momentum when faced with shifting demand, increased competition and changes in the economy," says Promise Phelon, CEO of The Phelon Group. "Successful mid-market and enterprise companies that put customer needs and customer feedback at the center of the business decision-making process, and that have the tools to enact change, will be the ones to thrive and grow despite natural business barriers," she explains.

Based on its proven methodologies, The Phelon Group will start the new year by offering a series of 10 workshops. These workshops are designed to help companies close the gap between customer insight and corporate action. The first workshop, Effective Stakeholder Management: Building Strong Relationships, will take place on January 16. View the complete list of workshops at: http://www.phelongroup.com/events/customer_program_workshop.html.

In the coming months, Phelon Group friends and clients can also anticipate:

  •     Events, activities and materials to help mid-market and enterprise companies understand how to create customer-facing programs that break through revenue barriers
  •     New partnerships with technology and service companies to help clients capture customer intelligence and track and monitor customer loyalty and retention, as well as to more effectively manage customer-facing programs
  •     New members added to The Phelon Group team--members with years of experience in helping organizations become customer-powered companies
  •     A roadmap for how organizations optimize their growth through greater focus on key customer metrics: retention, repurchase and willingness to recommend.

Over the past six years, The Phelon Group's executive team has worked with enterprise companies to research and understand corporate growth issues, identify best practices and design actionable programs that help companies break through revenue barriers. As noted in The Conference Board's Mid-Market CEO Challenge 2006, CEOs of successful mid-market companies cited sustaining top-line growth, consistent execution of strategy and customer retention as their top three priorities. Lack of customer insight not only affects customer retention and loyalty, it also directly impacts sales productivity, revenue growth and profit - all of which can dramatically raise barriers to growth; this is why, armed with its proven methodologies, The Phelon Group is expanding its focus to help mid-market organizations transform themselves into customer-powered companies.

Ms. Phelon and her executive team see a new breed of companies in the mid-market whose leaders understand that customer interaction and feedback should serve as the focal-point for decision making within their companies. "Unlike companies that struggle and fail, we believe that companies who put customer feedback at the heart of the decision-making process, at both the mid-market and enterprise level, are those committed to driving customer loyalty and retention--they are the companies that will achieve and sustain rapid growth," she explains.

About The Phelon Group

The Phelon Group is a strategic consultancy that helps organizations break through revenue barriers by harnessing customer insight. Our work provides companies with a view into their customers and incorporates customer feedback into the decision-making process. The strategies we recommend and the programs we design help strengthen customer relationships, improve sales and build a sustainable growth path that allows your organization to become a customer-powered company. The Phelon Group conducts engagements for leading companies such as Amdocs, Autodesk, EDS, Hewlett-Packard, Mellon Investor Services, and NetApp. To learn more about The Phelon Group please visit the company's Web site at http://www.phelongroup.com.

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Rob Goodman
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