Qwikker And Prime Point Media Launch Payphone-Based Content Distribution Network in U.S.

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Qwikker (http://www.qwikker.com), the leading provider of user-driven, on-location mobile content distribution, and Prime Point Media (http://www.primepointmedia.com), the leader in out-of-home payphone kiosk advertising, today announced that the two companies are enabling the delivery of multimedia content to mobile phones and wireless devices via Bluetooth technology from payphone kiosks across the country.

We are excited about working with Prime Point Media to help them deliver a flexible and rich solution to meet their media customer's needs.

Qwikker (http://www.qwikker.com), the leading provider of user-driven, on-location mobile content distribution, and Prime Point Media (http://www.primepointmedia.com), the leader in out-of-home payphone kiosk advertising, today announced that the two companies are enabling the delivery of multimedia content to mobile phones and wireless devices via Bluetooth technology from payphone kiosks across the country. The first content campaign on the network went live in November 2006, distributing a promotional video on behalf of the U.S. Navy Reserve. The companies are targeting a progressive rollout of 2500 locations throughout the top 20 DMAs by the end of 2007.

"We are excited to be driving forward the transformation of the out of home media industry with the rollout of this exciting new interactive platform," said Karen Robinson, CEO of Prime Point Media. "With the addition of local wireless content delivery to our network of payphones, we can offer our customers a contextually relevant way of delivering rich mobile content at no cost to the end user."

"Our content distribution network is helping companies solve the practical problem of direct-to-consumer mobile content distribution," said Saul Kato, founder and CTO of Qwikker. "We are excited about working with Prime Point Media to help them deliver a flexible and rich solution to meet their media customer's needs."

In addition to the delivery of single media files and content items, Qwikker allows brands to deliver mobile channels, which are collections of user-selectable content, interactive information, video clips, mp3s, pictures, ring tones, games, and clickable links, stored on the mobile device and available at a later time for users to share content or respond to a brand.

About Qwikker

Qwikker is a local and social content distribution platform for mobile devices that allows the easy and free discovery, downloading, and sharing of content. Qwikker's solution enables companies to more effectively connect with their consumer by creating an interactive experience that delivers tailored, on-demand content which can be downloaded onto mobile devices via all available connections, including Bluetooth, WAP and SMS. The Qwikker platform can also be embedded into home media devices to streamline the transfer of both user generated and published content to and from mobile devices.

Qwikker runs the largest direct-to-mobile location content network in the world, with over 700 Bluetooth content distribution points across the US and UK. Brands which have leveraged the Qwikker network include Yahoo!, Channel 4, Electronic Arts, Universal Music, 20th Century Fox, Red Bull, Virgin Mobile, Robbie Williams/ie: music, Nokia and Universal Pictures. Backed by Sequoia Capital and Enterprise Partners Venture Capital, Qwikker has offices in San Francisco and London. http://www.qwikker.com.

About Prime Point Media

Prime Point Media, a division of OutdoorPartner Media, is the leading provider of national payphone advertising. Many of the world's best known brands, including American Express, Anheuser-Busch, Bank of America, Bristol-Myers Squibb, Coca-Cola, General Motors, Ford, Miller Brewing, Proctor and Gamble, Time Warner and Verizon, have run advertising programs with the company. The Prime Point Network combines the benefits of out-of-home media placement - such as, cost-effective, "always-on" presence - with a greater ability to target a specific audience. Prime Point's proprietary database of more than 700,000 locations is highly correlated with data on demography, ethnicity, income, business location and many other characteristics that enable advertisers to reach exactly the audience they want.

More information is available on the company's website: http://www.primepointmedia.com. For further information, contact Prime Point Media, 680 Engineering Drive, Suite 170, Norcross, Georgia 30092. Telephone: 678-966-0100.

For further press information, please contact:

for Qwikker

Leslie Amadio

415.412.3494

for Prime Point Media

Scott Cohen

678.966.0100 x313

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Leslie Amadio
Qwikker
415-412-3494
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