New Website Brings Insights and Information on Lifestyle and Genes Directly to Consumers

Sciona, Inc. Announces Launch of MyCellf.com ushering in a new era of consumer focused DNA and lifestyle conversations

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BOULDER, CO (PRWEB) January 16, 2007

Sciona, Inc., the leading supplier of direct-to-consumer DNA testing for lifestyle and nutritional guidance, announced today the launch of MyCellf.com, http://www.mycellf.com, created to engage in the conversation about the interaction of genes with diet and lifestyle.

The site was conceived to provide a balance between information, customer interaction and commerce for interested consumers and healthcare professionals. Because nutrigenetics is a complex subject, Sciona provides direct access to its staff geneticists and dietitians through an extensive Knowledge Center with in-depth genetics information specifically focused on gene, diet and lifestyle interaction. Due to the speed and advancements in the field of nutrigenetics, the site also includes the latest research and industry news within the resource center with links to relevant websites.

Sciona CEO Peter Vitulli commented, "We are excited to announce the launch of our new website. The new design offers easy navigation, provides broad user-friendly content with access to the most up-to-date research and news in nutrigenetics, as well as updated Sciona product information and a simplified online-purchasing process. Most importantly, direct access to information from Sciona staff geneticists and dietitians provides a unique and invaluable resource for consumers and health professional who visit our website."

Sciona blog RSS feed: http://feeds.feedburner.com/mycellf

About Sciona, Inc.                                                                                                     

Sciona, based in Boulder, Colorado, sells patented, personalized genetic tests and offers a unique non-medical, lifestyle counseling based on an individual's diet, exercise and lifestyle history and a confidential genetic screening. By supplying this information direct to consumers through a detailed Action Plan, Sciona is able to guarantee complete privacy and confidentiality to the customer and total individual control of genetic information. The Sciona programs focus on lifestyle and nutritional adjustments to enhance health and longevity. They do not provide specific information about disease state or genetic predisposition. The Company's products are offered through direct sales, the internet and select retail outlets. For more information, visit http://www.sciona.com.

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