Internet Broadcasting Announces Strategic Advertising Sales Relationship with Madison Square Garden

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Company Continues to Expand its National Footprint

Internet Broadcasting, the nation's largest publisher of local news online, announced today an agreement with "The World's Most Famous Arena," Madison Square Garden (MSG), to sell advertising on its venue, network and team websites. The agreement, the second announced in the last week, is a key part of Internet Broadcasting's plans to expand its national footprint, further capitalizing on its growing national advertising sales business.

Internet Broadcasting will sell advertising sponsorships on Madison Square Garden's homepage (, MSG Network's home page (, as well as sites for the Garden's professional sports teams: the New York Knicks ( of the NBA, the New York Liberty ( of the WNBA, and the New York Rangers ( of the NHL.

MSG's web properties also include the official web site of one of New York's most popular architectural landmarks and visitor attractions: Radio City Music Hall (

"The agreement with Madison Square Garden is an important way for us to boost our presence in the New York metropolitan area," said Clayton Rose, Executive Vice President for Business and Corporate Development for Internet Broadcasting. "As we look for ways to offer advertisers the most desirable audiences in key markets, MSG will offer our clients some very unique, compelling advertising opportunities."

"Madison Square Garden is the most important venue for sports and entertainment in New York City and unlike any other organization in the world - it is the preeminent venue for history-making performances and events, showcasing the very best athletes, performers and entertainers," said Mike Chico, Executive Vice President of Advertising-Sales for Madison Square Garden. "By aligning with Madison Square Garden, companies will have the unique opportunity to embody New York and connect with it in a dynamic way through the power of our brands, the diversity of our offerings and the legacy and magic of our buildings."

About Internet Broadcasting

Internet Broadcasting is the largest national platform of TV station Web sites. The company publishes more than 70 sites for America's premier broadcasters: NBC, Cox Television, Hearst-Argyle, The McGraw Hill Companies, Post-Newsweek and Meredith Broadcasting. Each month, one in every 12 online Americans visits an Internet Broadcasting site, making it one of the nation's largest online news publishers. The company is headquartered in Minneapolis with offices in New York, Chicago, San Francisco and Los Angeles. For more information, visit

About MSG

Madison Square Garden, L.P. is owned by Cablevision Systems Corporation, and includes the New York Knicks (NBA); the New York Rangers (NHL); the New York Liberty (WNBA); the Hartford Wolf Pack (American Hockey League); MSG Entertainment, which includes concerts and events at Radio City Music Hall, Madison Square Garden, The Theater at Madison Square Garden, and the Beacon Theatre; MSG Media, which is comprised of MSG and FSN New York; and the Madison Square Garden arena complex, located in the heart of the New York metropolitan area.

Media Contacts:

Dan Endy, Internet Broadcasting, 651-365-4098

Anthony Giombetti, Gio Public Relations, 612-269-1894

Dan Schoenberg, MSG, 212-465-6367


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