Rugged New Camera Offers a Multitude of Uses for an Affordable Price

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The use of video equipment in mobile and outdoor applications has risen as durable new technology has provided for higher quality videos and more reliable cameras. The latest such product to break into the market is the versatile Elmo SUV-Cam, equipped with simple one-button functions and a rugged exterior.

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one of the most innovative new products to come along in years.

Tiny video cameras are being used in more capacities than ever before for practical and entertainment purposes. Dashboard mounted cameras are frequently used by police on patrol, in-car cameras are becoming standard in many racing vehicles and small lipstick cameras are even used to peek at the cards of professional poker players on television. The technological advances have not only allowed video surveillance camera equipment to become more compact and resilient, but they've also made them more affordable for a wider range of consumer purposes. The Elmo SUV-Cam, a new micro camera and control unit, is the latest cost-effective complete vision solution to become available to all consumers for professional and recreational uses.

A recipient of the National Geographic Adventure Award for "Best Gear," the solid-state Elmo SUV-Cam (no moving parts!) is a practical choice for law enforcement, military personnel, off-road drivers and for use in numerous sports applications. The camera records video to the control unit, which stores video onto removable SD cards that can be used for quick playback on PCs with MPEG compatible media players. Its slim camera body is only 20 mm in diameter and boasts a rugged waterproof and impact resistant stainless steel housing.

Because of the Elmo SUV-Cam's appropriateness for high speed, high impact and high stress situations, recording and playback functions have been made simple and accessible. Recording begins with one touch of a button, as does playback on the unit's 2.2" TFT high-resolution LCD display. Features like frame-by-frame viewing and recording interruption prevention give the Elmo SUV-Cam more value in the most rugged situations.

Though many similar cameras have sold for thousands of dollars, the Elmo SUV-Cam's MSRP is only $1,160 for the model with an 80 cm cable (camera-to-controller) and $1,200 for the extra-long 150 cm cable. Preferred sale pricing on both models is currently available through

The Elmo SUV-Cam is available from Motion Analysis Inc., a global supplier of industrial video and security camera surveillance equipment. Motion Analysis Inc. CEO Marshall Johnson is extremely excited about his new camera offering, which he calls "one of the most innovative new products to come along in years."

Johnson expects the versatility of the Elmo SUV-Cam to drive demand for the new product. Because the camera requires so little space for mounting and the recording unit is simple to operate in hectic conditions, he feels that the Elmo SUV-Cam will appeal to a wide variety of users.

To learn more about the Elmo SUV-Cam, the latest development in security camera surveillance equipment, please visit

About Elmo SUV-Cam:

The Elmo SUV-Cam is the latest development in compact, ruggedized video camera technology. It features a waterproof and impact resistant camera in a slim 20 mm case along with an easy to use, one button function recorder. Its sleek recording unit stores data on easily transferable SD cards and provides playback on a 2.2" TFT high-resolution LCD display. The Elmo SUV-Cam is available from Motion Analysis Inc., and can be seen on the web at


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Micah Browning
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