Chicago, IL (PRWEB) January 18, 2007
The ability to change packaging sizes and formats quickly and efficiently is becoming essential for packagers in meeting the fast-paced demands of today's consumers and retailers. Examining this imperative is a new report from Summit Publishing Company entitled Quick Changeover Packaging: Dynamics & Surging Growth Opportunities. This 135-page volume, edited by Jim George, editor-in-chief of Shelf Imact! and Contract Packaging magazine, emphasizes that the ability to get packaged products on store shelves quickly is both a driver of marketing strategies for consumer products and a cornerstone of value-added production services at packaging plants.
The authors, packaging industry veterans Brian Wagner and John Henry, introduce the term "quick-changeover packaging" (QCOP) in walking readers through this package-development strategy. They explain how product manufacturers, suppliers, and packaging operations or contract packagers can collaborate to create, integrate, and manage such a strategy in their packaging efforts.
To produce a package that works for the brand manager, operations, warehousing, retailers, and the consumer, both marketing and operations must work together. But integrating these teams, which have vastly different educational backgrounds and an "at odds" perception of their goals, is difficult. Failure is a very real possibility under "gotta have it now" pressure from consumers and retailers.
The solution, according to the authors of this new study, is a holistic package-development strategy in which all members of the package-development team understand both the external drivers of speed-to-market packaging formats and the internal "back-end" production considerations of package production.
Quick-Changeover Packaging includes the results of an exclusive survey of nearly 800 respondents--a cross-section of packaging professionals--plus dozens of product photos, charts, and illustrations that provide advice, real-world examples, and worksheets for building a QCOP model to increase speed to market. Quick-Changeover Packaging: Dynamics and Surging Growth Opportunities can be ordered at http://www.packworld.com/qc.
About Summit Publishing Company
Chicago-based Summit Publishing Company is an integrated media publisher offering business information for packaging professionals. Print magazines include flagship monthly Packaging World (http://www.packworld.com), mailed to qualified packaging professionals; the annual PACK EXPO Showcase; quarterly Healthcare Packaging magazine; and Contract Packaging magazine, published three times annually. In addition to packaging e-newsletters, Summit Publishing Company also produces Webcasts and conferences for packaging professionals.
Sister publication, Automation World, (http://www.automationworld.com) was launched in 2003 by Summit Media, LLC. Automation World is edited for manufacturing automation professionals and mailed monthly to 65,000 qualified subscribers. Automation World's publishing team also produces e-newsletters, Webcasts and events for automation professionals.
For additional information:
Susan DaMario, Director of Marketing
Summit Publishing Company