A Little Something for the Marketing and Strategy-Challenged

A New Book to Influence the Influencers, Build a Platform of Credibility and Increase the Speed of Sales

Irvine, CA (PRWEB) January 17, 2007 -- The New Year is two weeks old; it's time to start on the right foot with your boss and/or client with a new book The Credibility Factor. Are there times when you are amazed at the lack of strategy and marketing acumen displayed by many companies? Have you experienced the lack of attention to the pain points a company's products are solving for their customers? Have you noticed the myopic product focus on the attributes, the "what it does" vs. benefits, "how it is helping"? There is a new book, The Credibility Factor that would make a great addition to the libraries of executives at these companies.

This new e-book offers a three phased approach to brand credibility. (That is code for getting them to think like strategists and marketers rather than sales reps or engineers.) It reveals a comprehensive system to influence the influencers raising the credibility factor and resulting in an acceleration of the sale cycle. The book is based on a proprietary marketing system called "credibility branding," that illustrates dynamic product lifecycle analysis and new planning processes. The credibility branding system enables companies to establish a foundation of credibility to then launch a more credible brand. It also ensures executives are looking at the marketing opportunities and the potential points of credibility as part of the fundamental business planning systems of the company.

Marketing greats Al and Laura Reis, Dr. Joe Vitale and Jay Conrad Levinson have all endorsed this amazing little e-book; The Credibility Factor. What these marketing leaders recognize is the absolute importance of perception and how that perception is molded by credibility, resulting in quicker conversion, higher-paying customers, and long-term loyalty.

What in life is more important than trust? Trust is often the filter used in critical sales decisions. So how can companies build more trustworthiness into their products? How can credibility be firmly established so a product or company will stand out as a benchmark of excellence? There are simple rules that anyone can put into practice. This new e-book, The Credibility Factor, shows how to do just that, it offers strategies and tactics to influence the influencers for almost instant credibility.

Just go to www.credibilitybranding.com to find out how to win the perception race.

The Credibility Factor is in an e-book format to give instant gratification to readers who needs answers now. The book offers theories, strategies and solutions to improve upon marketing and communications programs, and to help bosses and clients have a better understanding of the importance of recommended strategies. At just 103 pages it packs a punch with easy-to-read and easy-to-implement content. It delivers theories and a waft of tactical ideas based on establishing credibility. The Credibility Factor is $24.95 and downloadable immediately. The Credibility Factor 2nd edition will be out in the spring as a hard copy version. The hard copy format will allow for a longer book that will include further anecdotal illustrations of the model as well as detailed case studies of credibility branding in action.

About Credibility Branding
Credibility branding was created by market communications strategist Jennifer McLean founder of The Nascent Group, a business strategy consultancy specializing in the creation of credibility focused communications strategies. Jennifer also offers Sales Acceleration Through Market Positioning consultations through analyst firm West Technology Research Solutions (www.wtrs.net). For more information on credibility branding go to www.credibilitybranding.com or call 714-457-1878 or email. Jennifer is also available for commentary on marketing topics.

Editors note, the e-book is available for review upon request.

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