Holley to Initiate Comprehensive Digital Online Marketing Strategy with powerTV for 2007

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Holley's Nitrous Oxide Systems to sponsor powerTV's Street Legal Video of the Week Program; deploy video & display ads online via powerTV channels.

Holley Performance and powerTV media jointly announced today plans for Holley to initiate a comprehensive digital online media campaign centered around online video and advertising. Holley will work with powerTV to bring increased digital and media exposure for it's leading brands such as Nitrous Oxide Systems, Flowtech, Hooker, Weiand, Lunati, and Earls.

In addition, Holley and powerTV have entered into a comprehensive advertising and marketing agreement where Holley will place display and TV commercial advertising across NMRA TV, Street Legal TV, and LSX TV's online video channels. Nitrous Oxide Systems will also become the primary sponsor of Street Legal TV's Video of the Week Segment, which features the most popular videos from the enthusiast community.

"We at Holley realize how important the internet is to our customers," said Bill Tichenor, Holley's Director of Marketing. "Today, Holley's website is better than it's ever been. We've tried hard to ensure it is full of high-quality information for enthusiasts. We are looking forward to working with powerTV to bring more customers to our website, to increase exposure to Holley brands, and to make our site more interactive with video content. We'll be releasing over 100 new products in 2007, and we want to get this information out to online enthusiasts as fast as possible."

"Holley is a company with over 100 years of pedigree in the enthusiast aftermarket," said James Lawrence of powerTV. "Bill Tichenor, Matt Held, and their team have done an excellent job in bringing the Holley brands online with excellent product and technical information. We're proud they chose powerTV to help market their brands online as well as to assist them with deploying exciting video content about their products."

For information about any Holley products - visit them online at http://www.holley.com.

About powerTV Media, LLC

powerTV Media is a new-gen digital media company which provides a synergy of products and services dedicated to the online automotive enthusiast market. PowerTV is a powerful, fully hosted, video media platform for the broadcast of featured video and user-generated content for enthusiast communities, media, content, and corporate websites. powerTV Media's business model is supported by delivering compelling, high-value advertising, video production, and digital marketing programs, as well as by helping content owners and companies deploy custom-branded video channels for a reasonable investment.

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JAMES LAWRENCE
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