This deal is likely to see increased global competition in the affiliate marketing space, proving that the global market is starting to realise the value and significance of affiliate marketing as an important industry in its own right
Sydney, Australia (PRWEB) January 17, 2007
The proposed acquisition of TradeDoubler by AOL for US $900 million this week represents an important benchmark in affiliate marketing and in the broader context of performance-based online marketing. Global Interactive Media players such as ValueClick, News Corp, MSN, Yahoo! and Google will be watching this acquisition closely in terms of its impact on the overall online marketplace.
Shane Murray, CEO of Viva9.com, Australia/ New Zealand's market leader in affiliate marketing and performance-based marketing says "This deal is likely to see increased global competition in the affiliate marketing space, proving that the global market is starting to realise the value and significance of affiliate marketing as an important industry in its own right".
In commenting on the deal, Murray expects that AOL can benefit from such an acquisition and serve them well in complementing their Advertising.com ad network in the US. This is presumably due to the synergies that would be achieved by being able to supply fully integrated marketing solutions, including media, through Advertising.com, and affiliate functions through the new acquisition of Tradedoubler.
"This kind of integrated approach has been the key to our success in the domestic market, as we are able to offer clients more than just affiliate marketing or media services in isolation".
"The market, both global and domestic, is increasingly looking for integration across the various on-line marketing functions. In being able to supply this, AOL will certainly secure a unique competitive advantage in the global market", says Mr Murray. 'More importantly from our point of view, this will legitimise even more the performance marketing segment, which we believe is the fastest growing segment of the fastest growing media globally'
Viva9.COM , with global alliances with many of the multinational players across Europe and North America is currently enjoying its position as leader in the domestic affiliate market since its inception.
For any questions about the above, please call;
Mr Shane Murray, CEO, http://www.Viva9.com
(w) 61 2 9262 2726 (m) 0419 466 153
Mr Peter Bojanac PR/Media, http://www.Viva9.com
(w) 61 2 9262 2726 ((f)61 92990412
Notes to Editors:
Viva9 which delivers performance based enterprise management systems to advertising agencies, marketing communications companies, public relations agencies and other large corporate advertisers.
Viva9's performance-based solutions allow customers to achieve their potential through multiple online marketing channels, including affiliate marketing, display advertising, lead generation, eDM and network shopping.
Viva9 brands include Commission Monster, Viva9 Network, Monster Mall, Rewards Palace and wildkard. For more information, please visit http://www.viva9.com, http://www.commissionmonster.com.au, http://www.monstermall.com.au, http://www.rewardspalace.com.au and http://www.wildkard.com.au.