Your Company can be Part of the Bikini Image Awards

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Select your own bikini model and present her with the coveted Bikini Image Award during the Ujena Bikini Jam in Puerto Varrata, Mexico, Sept. 2, 2007.

Select your own bikini model and present her with the coveted Bikini Image Award during the Ujena Bikini Jam in Puerto Varrata, Mexico, Sept. 2, 2007.

"The Bikini Image Awards is a very unique event," stated director Bob Anderson. "It is an event honoring bikini models and photographers and showcasing how the bikini, a simple fashion garment, has grown into one of the most powerful marketing tools in the world."

"Our first annual last year was so successful. It was so exciting to see over 25 companies award the bikini model or photographer of their choice the coveted Bikini Image Award," stated director and founder Bob Anderson.

Bob Anderson is the owner of one of the most successful swimwear companies in the world. He founded the Ujena swimwear company in 1984. Prior to Ujena, at age 17, he started Runner's World magazine and built it into a $30 million company reaching over 490,000 paid circulation worldwide. He started the Bikini Image Awards last year.

"We will be presenting five people" stated Bob Anderson, "the Bikini Image Award for outstanding achievement in modeling, photography, entertainment, business or athletics. Each has modeled or photographed the bikini and feels this experience has helped advance their career."

Those who will be honored are: Jenn Brown (won two major bikini contests and today is a producer and does the NFL News and Notes on ESPN), Shari Wiedmann (started as a bikini model and today is a model, actress and producer), Kristina Hughes (bikini modeling got her started in the industry she loves: movies and TV programs), Tami Tyson (started as a fitness bikini model and has become a very successful business woman), Stephen Harvey (traveled the world with Ujena photographing models in the early years. Since then he has developed a very successful photography business).

"The Bikini Image Awards show is the grand finale ... the action-packed days before is the real fun. I have heard from so many guests from last year and it is all good. Bikini Photo Tours, 5k Run/Walk, fashion shows, golf tournament and nightly parties are so fun. The Ujena Bikini Jam is the networking at its best," said public relations director Catherine Cross.

The Ujena 5k Run is unique. It is the only race in the world that features bikini models along with elite runners. Fitness is a very important part of modeling and photography. Contestants in the Bikini Jam are required to compete and earn valuable points by finishing.

"Fitness and modeling go together. I have participated in the Ujena 5k four times. Just recently I have been asked to be a Ujena staff model ... I know it will be hot in September but I am returning and will be ready to run," Martha Gonzales stated.

Over 200 models and photographers from all over the world will be competing for the Ujena Model and Photographer of the Year awards presented at the Bikini Image Awards.

The genius behind the Bikini Model Image Awards reaches far beyond the potential worldwide exposure it will attract.

"We are accepting companies who are recognized and well known for incorporating the natural attraction of the bikini into their business success. All of these companies will share this common thread and all will also have the opportunity to build a powerful promotional campaign around finding their very own Bikini Image Award winner," stated Bob Anderson.

2006 participating companies and sponsors and who are expecting to return are: Bennett Productions (from Hollywood), Coca-Cola, One Model Place, Maxx Wireless, Maxim en espanol, Solomodels, Action Event Pros, Runbets,, Corona, Extra TV 42 (from Costa Rica), Naked News (from Canada), C1RCA (leading skateboard company), Senor Frog's, Cuervo, Domino's Pizza, Christine Nightclub, Hilo, LUSH, palm, Collage Club, North American Travel, El Tigre and Bogart's.

Over $200,000 of gifts, prizes, trips and cash will be awarded at the Ujena Bikini Jam. The competing models and photographers will be featured at

The Bikini Image Awards will also feature exciting musical entertainment. Check out our videos at:

There is still time to get involved with this year's event. If you want to select your own bikini model winner and award her the Bikini Image Award, let us hear from you. We will make it happen for you.


Catherine Cross (PR director) - 650-948-8901 (USA)

Martin Rodriguez (Puerto Vallarta director) - 322-255-3475 (Mexico)

Andy Boggeri (event manager) 510-919-1074 (USA)

Bob Anderson (Jam director) 650-917-9563 (USA)

Press Conference:

Puerto Vallarta Mexico - Crown Paradise 2 p.m. January 22, 2007


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