Haliburton Resort Seizes New Market by Catering to Baby Boomers Vacation Preferences

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Oakview Lodge and Marina, an Ontario, Canada resort destination, seizes a larger segment of the hospitality industry by creating customized baby boomer vacation packages.

Oakview Lodge and Marina, an Ontario, Canada resort destination, seizes a larger segment of the hospitality industry by creating customized baby boomer vacation packages.

Canadian resort owners have noticed that baby boomers are not only taking hold of this new market, but they are also determining the type of Ontario resort vacation that is most popular. Unlike what baby boomers traditionally looked for, there is now a trend towards choosing resort packages that enable them to take part in a wide variety of exciting and/or unique activities, that may include dog sledding or a canopy tour 30 metres off the forest floor. This is not the only trend; they also seek Canadian resort and inn packages that offer a little pampering which may include gourmet dining and in-house spa services. Ontario inn and resort owners are definitely finding that what was once considered extravagant to guests is now expected, and they must step up to offer these services.

Some savvy accommodators have keyed into the needs and desires of baby boomers by offering distinctive and creative vacation packages that include a variety of services, attractions and activities with superior lodgings. This has become particularly popular with this crowd because they don't necessarily want to take the time it takes to plan all the details and the inconvenience of arranging additional services and excursions themselves, but they still want their resort vacation or getaway to be special.

Just as Canadian inn and resort owners have catered to this change in the market, in the years to come, as the baby boom generation ages, Ontario resorts will once again have to adapt to accommodate the boomers changing needs. Since baby boomers hold such a large share of the market, it is predicted that there will be less demand for action-based activities that may be too physically challenging for aging boomers, but more demand for spa, wellness and regenerative services. More passive types of activities such as educational or instructive seminars packaged along with upmarket accommodations and meals will become more popular and will be offered to attract business.

Oakview Lodge and Marina (http://www.oakviewlodge.com) is a charming country inn nestled on the shore of Little Hawk Lake. Located in the Haliburton Highlands, a resort area approximately two and one half hours northeast of Metropolitan Toronto, Oakview Lodge has seen a tremendous growth in their business over the last few years. This year-round Ontario resort boasts six beautifully appointed bed & breakfast suites in the main inn as well as a private two-bedroom cottage. Oakview Lodge has capitalized on this new market with its cozy fireplaces and comfortable common rooms, and fabulous gourmet dining served in their lakeside dining room or in suite. Complimenting Oakview's pristine lakefront wilderness setting are extensive recreational activities for the more active guests which include boating, swimming, fishing, hiking and Nordic skiing - to name just a few.

The innkeepers at Oakview Lodge have put together a number of exciting vacation getaway packages and romantic weekend packages for guests to choose from. "One of the benefits of being a small country inn is that we can give each of our guests the individual attention that they deserve. We are always happy to customize packages and services to make our guests' stay with us very special. We want our guests to return again and again," states Oakview Lodge's owner and innkeeper Valerie Kulla.

Valerie's husband and co-owner Krenar Kulla is the lodge's gourmet chef who strives to make every meal a gastronomic experience for his guests. Both Valerie and Krenar know from experience that catering to their guests' needs is what keeps their Haliburton resort such a popular place.

One thing that is unlikely to change is the baby boomers' desire for comfort, luxury, convenience and personalized treatment. Small country inns and lakeside lodges, with their quaint charm and warm ambiance, will continue to flourish as long as they continue to offer their customers a variety of specialty services and packages to fulfill their needs.

Oakview Lodge & Marina resort offers immaculate year-round comfortable accommodations accompanied by fabulous fine dining. This resort lodge is ideal for romantic couples, honeymooners, banquets, weddings, corporate meetings, or any vacationer interested in customized resort packages and services. For more information, please visit http://www.oakviewlodge.com or call 1-866-292-6125.


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Valerie & Krenar Kulla
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