Senior Marketers in High Demand -- 61% Expect to Be Recruited during 2007

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The Marketing Executives Networking Group released the result of research which showed that senior executives are in high demand. Based on their experience over the past year, 61% of executives expect to be approached by recruiters in 2007, even though most are happy. 74% of the positions offered were above $200,000.

This was a very engaged group as evidenced by the remarkably high 50% response rate. Our state of the art, on-line survey capabilities made it easy for busy executives to respond to this survey with a minimal time commitment.

MENG (Marketing Executives Networking Group), http://www.mengonline.com, the leading organization of senior marketing executives in the U.S., today released a survey showing that 61% of those surveyed expect to be approached by an executive recruiter during 2007. This encouraging finding is reported even though 69% say that they are happy or very happy in their current jobs (6-10 in a 10-point scale).

The study was conducted by Anderson Analytics during December, 2006 and January, 2007 with a sample size of 751 (+/-2.5% confidence interval).

This good news for marketing executives may be even better news for executive recruiters. The survey also revealed that 72% of the survey group had been approached by an executive recruiter in the past two years to explore one or more specific opportunities yielding significant pay packages. Of the positions offered, 74% were at the $200,000+ level in total compensation. Further, of these senior marketing executives, 67% are responsible for additional hiring within their marketing organization. About half of them (46%) engage recruiters to help with this process. In the past 2 years, 52% of these marketers conducted 3 or more searches while 5% of the survey group conducted 10 or more candidate searches.

Richard Guha, Chairman of MENG, said of the results, "Our membership has had experience in driving the most sophisticated marketing-oriented companies around the world. It's not surprising to hear that they have been highly recruited in the past. This research provides a very positive sign that the demand will continue to be strong in 2007."

"It is clear that companies must work hard to attract and retain senior marketing executives, even when they are satisfied in their work," Guha added. "Senior executives are responding to the improving job market and increasing employment instability by exploring all possibilities, even if they are happy in their current positions."

As a mark of the level of executives surveyed, 84% have had Fortune 500 company experience while 70% hold graduate or post-graduate degrees. Of those surveyed, 89% were currently employed.

There was no significant difference between men and women in the survey in regard to the personal use of recruiters or in the decision to use recruiters for subordinate hiring. However, women executives did tend to be happier in their current positions and more likely to be consulting or full-time self-employed.

"MENG is devoted to enhancing its members' professional skills, relationships, and knowledge," said Andrew Whitman, Vice-Chairman of MENG. "Since our members are interested to identify great talent for their organizations and are regularly approached regarding their own careers, we hope to work even more closely with executive recruiters."

"These findings will be of interest to recruiters as well as to marketers on their way up the career ladder," said Tom Anderson, Founder and Managing Partner of Anderson Analytics. "This was a very engaged group as evidenced by the remarkably high 50% response rate. Our state of the art, on-line survey capabilities made it easy for busy executives to respond to this survey with a minimal time commitment."

The Marketing Executives Networking Group (MENG) is a national organization of over 1500 top-level marketing professionals devoted to enhancing its members' professional skills, relationships, and knowledge. As a not-for-profit organization, MENG seeks to foster good relations with hiring officials and their representatives. It provides ongoing education in professional skills and career management through monthly chapter meetings, webinars, a library of on-line resources, its website and an e-mail information system. We foster excellence by sharing marketplace information, best practices, experience and personal relationships to support professional growth. MENG is open to senior executives across all marketing and sales disciplines and accepts job postings at the VP/director level and above with a base salary of $150,000 or higher. For more information, see: http://www.mengonline.com. For information about programs, please contact Lisa Petrilli, Project Director at 847-277-1819 or via e-mail.

Anderson Analytics is a next generation market research consultancy that combines new technologies with traditional marketing research techniques. We focus on helping clients gain the "Information Advantage" by delivering both quantitative and qualitative solutions to challenging marketing problems. Anderson Analytics defies the definition of traditional market research because we combine the efficiencies and business experience found in large research firms with the rigorous methodological understanding from academia and the creativity found only in smaller firms. For more information, see http://www.andersonanalytics.com.

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