TargetX Launches "X Award" to Honor Excellence in College Recruiting

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Student recruiting and higher education marketing are in the throes of a revolution, thanks to the demands of the Millennial generation. Interactive recruiting leader TargetX has established an award to recognize colleges that are meeting the challenge with revolutionary marketing efforts.

We're in the middle of a fundamental change in how students search for colleges and decide on their school of choice

TargetX, a leader in helping colleges recruit the Millennial generation, has created the first award to recognize revolutionary marketing efforts by the nation's admissions offices.

The company's "X Award" will be presented periodically to honor exceptional marketing campaigns and projects, including publications, blogs, podcasts, email, on-campus experiences and other recruiting tools that are undergoing revolutionary changes as marketing-savvy Millennials conduct their college search.

"We're looking for schools that have embraced the remarkable shifts taking place in how students seek information about colleges and how colleges communicate with students," said TargetX CEO Brian Wm. Niles.

TargetX has the credentials to present an award for revolutionary marketing. The company spearheaded the student-recruiting revolution in 1998 when it was founded to help higher education take advantage of the power of email to communicate with prospective students.

Over the years, TargetX has developed other products and services to make it easier for colleges to use the Internet as a recruiting tool. More recently, the company created the position of "Experience Evangelist" to help colleges do a better job of hosting on-campus events, conducting campus tours and telling their unique stories to help differentiate themselves from other schools.

"We're in the middle of a fundamental change in how students search for colleges and decide on their school of choice," said Niles. "As a result, colleges have to be more interactive, more distinctive and more candid."

Schools need to accomplish much of this interaction, differentiation and truth telling through the technologies that today's teens know and love best, said Niles, including instant messaging, blogs, podcasts, personalized email and text messaging.

"TargetX has been at the forefront of recognizing and responding to the needs of colleges as they struggle with these challenges," said Niles, "which is why we feel empowered to recognize their successes and reward them for a job well done."

About TargetX

TargetX is the leading provider of interactive recruiting solutions to higher education, helping over 450 colleges recognize and repair the disconnect between the way they market themselves and the way students seek information.

The company offers communications planning, creative services and proprietary technology, including the most powerful email broadcasting and online chat tools in the industry.

TargetX has also developed a reputation for objective and expert counsel, offering a popular series of workshops and seminars, presenting at dozens of conferences around the country, producing a weekly newsletter of tips and trends, and generating the only podcast devoted to student recruiting.

In 2006, the company created the unique position of "Experience Evangelist" and hired award-winning executive Jeff Kallay to advise colleges on how to stage more memorable and authentic experiences.

In 2005, TargetX launched the first integrated suite of online tools aimed at helping colleges communicate with today's web-savvy students. The eXpressSuite includes email broadcasting, online chat sessions, event management, an electronic planning module, message boards, blogging and podcasting tools, and a means of conducting web-based surveys.

In 2004, the company launched iRecruit, an innovative set of services to help colleges navigate what CEO Brian Wm. Niles calls the "Recruiting 2.0 Revolution."

TargetX clients include Columbia University, the University of Miami, Drexel University, Rochester Institute of Technology, the University of Oregon and the Ohio State University.


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