Mary Furlong & Associates Teams with Springboard Press

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MFA to assist Springboard in marketing books geared for aging baby boomers.

Mary Furlong & Associates (MFA) is delighted to announce a new marketing relationship with Springboard Press, an imprint of Warner Books, Inc. that specializes in books for baby boomers experiencing important midlife transitions and seeking ways to reinvent their lives, relationships and careers.

Under its contract with Springboard, MFA will assist in the marketing and promotion of Springboard books via national and regional print media, as well as through blogs, e-newsletters and other online channels.

MFA will begin with two Springboard books to be published in January 2007: "Rightsizing Your Life: Simplifying Your Surroundings While Keeping What Matters Most" by Ciji Ware, and "Coming of Age All Over Again: The Ultimate Midlife Handbook" by Kate Klimo and Buffy Shutt. Information about these books is available at and

Springboard has secured the services of MFA because of the firm's "deep understanding of the needs and attitudes of the baby boom generation, and its expertise in connecting and communicating with this market," says Karen Murgolo, Springboard's vice president and editorial director. Springboard is a recently-launched division of Hachette Book Group USA.

"We're very excited to join forces with MFA. Mary Furlong is one of the nation's leading experts on baby boomers, and her firm has built relationships with many of the publications and writers who cover aging-related issues," adds Murgolo.

"A majority of America's 78 million baby boomers are now moving through their 50s and 60s, and many are experiencing milestones like retirement and the departure of children from home," explains Mary Furlong, CEO of MFA. "Books like "Rightsizing Your LIfe" and "Coming of Age All Over Again" can help guide and inspire people who are entering these new life stages."

"We believe Springboard's books will resonate with an enormous segment of our society, and we are delighted to have an opportunity to help publicize them," adds Furlong.

About Mary Furlong & Associates

Founded in 2003, Mary Furlong & Associates (MFA) is a strategic communications firm headquartered in San Francisco. MFA's public relations, marketing and business development services are geared to drive new opportunities for clients in the baby boomer and senior markets. Information about the firm and its unique service offerings is available at

About Springboard Press

Springboard Press's mission is to provide people in midlife with books that will inform and inspire them on their quest for balanced, happy,and fulfilling lives. Springboard is an imprint of Warner Books, Inc.

Media contact:

John Doxey

Mary Furlong & Associates

Ph: (415) 290-2050


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