His leadership will be invaluable as we scale our advertiser base and publisher network. If 2006 was the year that online video grew up, with YouTube, Google, MetaCafe, VideoEgg and Brightcove making waves, then 2007 will be the year that online video advertising takes center stage. We could not be more excited about our market traction and position.
San Francisco, CA (PRWEB) January 18, 2007
BrightRoll, Inc., the leading performance video advertising network, today announced that Charles Whittingham has been hired as Vice President of Sales. In this position, Charles will be responsible for expanding BrightRoll advertiser relationships and growing the video advertising sales team.
Charles has spent over 25 years in media and advertising and has significant experience building and running Internet sales teams. Most recently, Charles was the Vice President of Sales, Western Region, for Advertising.com (wholly owned subsidiary of AOL). Previously, he was Regional Vice President of Sales for About.com (owned by the New York Times), Regional Vice President of Sales for The Excite Network (owned by IAC/Interactive Corp.) and Executive Vice President, Sales Marketing at Wired Magazine. Prior to his Internet experience, he held senior positions as Director of New Business Development for advertising agencies McKinney & Silver and J. Walter Thompson, Southeastern Sales Director at The National Sports Daily and Sales Manager with People Magazine.
"Charlie is a trusted and seasoned sales executive with a history of building sales teams for media companies and advertising networks," said Tod Sacerdoti, CEO of BrightRoll. "His leadership will be invaluable as we scale our advertiser base and publisher network. If 2006 was the year that online video grew up, with YouTube, Google, MetaCafe, VideoEgg and Brightcove making waves, then 2007 will be the year that online video advertising takes center stage. We could not be more excited about our market traction and position."
"This is an exciting and ideal time to be involved in online video in general and BrightRoll in particular," said Charles Whittingham, Vice President of Sales. "With broadband penetration reaching critical mass and huge consumer interest in video content, advertisers now have the perfect online complement to their traditional broadcast options. With BrightRoll's product, technology and publisher network, we expect to see a significant increase in our advertiser relationships and overall revenue in 2007."
BrightRoll is the leading advertiser network focused on connecting advertisers with high volume video traffic. BrightRoll serves video and non-video advertisements within online media players, before, after and within the delivery of video content. The company's proprietary ad serving technology leverages video context and other targeting data, which allows BrightRoll to fill 100% of available ad inventory and deliver industry leading CPMs. BrightRoll is a privately held company backed by blue-chip investors and holds its headquarters in downtown San Francisco, CA. BrightRoll offers its service at http://www.brightroll.com.