ion interactive Hires National Sales Director to Spearhead its Post-Click Marketing Initiative

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ion interactive recently added Phil Cohen to its team of award-winning online marketing professionals.

ion interactive, an online marketing firm with offices in Florida and Boston, recently added National Sales Director Phil Cohen to its award-winning team to spearhead the company's post-click marketing sales initiative.

Cohen joins ion with an impressive 14 years of sales and management experience focusing on Internet/CRM and BDC related initiatives. Most recently, Cohen was the director of e-Commerce/CRM & Business Development for Rick Case Automotive Group based in Ft. Lauderdale, FL.

"We are very excited to add Phil to our team. He has worked on both the vendor and client side, which brings a unique perspective to ion," said Anna Talerico, executive vice president for ion interactive. "By expanding our sales efforts, we will continue our growth while offering the same innovative and strategic excellence our clients know us for."

ion interactive offers post-click marketing services to help marketers gain insight into user behavior, increase online conversions and maximize their ROI. Post-click marketing dramatically increases the value of every click a marketer buys by improving the quantity and quality of their conversions, as well as the efficiency and effectiveness of their traffic.

Cohen will lead ion's post-click marketing sales initiatives, including the upcoming release of LiveBall, ion's proprietary enterprise post-click management software. The beta version of LiveBall will launch in Q1 2007.

The software, offered as a hosted service, will enable marketers to manage the complete post-click ecosystem, including creating, testing, analyzing and adjusting online experiences, such as conversion paths, microsites and landing pages, in real-time without the ongoing support from IT and creative services associated with traditional online marketing campaigns.

Additional LiveBall features in the beta release include automated email fulfillment, click fraud auditing, rapid A/B testing, pre-analyzed reporting and more.

About ion interactive

ion interactive is an online marketing firm with an 11-year track record of excellence. To learn more about ion interactive and maximizing the value of your e-marketing with post-click marketing, visit For information regarding LiveBall, ion's enterprise post-click management software, or to participate in its upcoming beta release, contact Phil Cohen at 561-394-9484 ext 221.


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Susan Delz
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