Denver PR Consulting Firm, Absolutely Public Relations, Recaps 2006's Key Editorial Media Placements and Reviews Highlights of the Past Year

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2006 marked Absolutely Public Relations' seventh year in business in the Denver area. This news release is a yearend review of placements and professional accomplishments for the Colorado-based media relations consultancy and its owner/founder Maggie Chamberlin Holben, APR.

Colorado public relations consultant, Maggie Chamberlin Holben, APR, owner of Metro Denver's Absolutely Public Relations, announces that her 7-year-old PR firm has achieved numerous editorial placements for her clients in 2006. Results are recapped in this "yearend review" news release.

Baxa Corporation's media relations campaign, begun in 2003 and managed by Absolutely PR, has exceeded 19 million in circulation reach and more than $420,000 in dollar value based on ad value equivalency metrics. Absolutely PR has just signed its fifth media relations contract with Baxa Corporation for consulting services in 2007. Key placements for the Englewood, CO-based medical device manufacturer occurred in these domestic healthcare trades: Pharmacy Purchasing & Products, Biotech week, Medical Devices & Surgical Technology, Health & Medicine Week, Obesity Fitness & Wellness, Dail-E News, Pharmacy Times, Dorsey Life Sciences Newsletter, Drug Topics, ISIPS Newsletter, Medical Design online and print, Medical Device Daily, PharmacyOneSource, Pharmacy Practice News, FDANews Device Daily Bulletin, Infection Control Today, MD&DI Magazine, Medical News Today, Biomedical Information & technology, Cap Today Magazine, Cleanrooms Magazine, Contamination Control Technology News, Contemporary Pediatrics, HealthCare Distributor, Healthcare Purchasing News, In-Pharma Technologist, International Journal of Pharmaceutical Compounding, Journal of AHIMA, Journal of Clinical Research Best Practices, Outpatient Care Technology, Pharmaceutical Formulation & Quality (PFQ), PharmaLive, Provider and RN.

Internationally, Baxa placements occurred in the Bracknell Standard, Business Voice, Get Bracknell, Hospital Management UK, Hospital Pharmacy Europe, P3, Thames Valley Business Magazine and Zillion Business Review. The Baxa Ltd subsidiary announced a new headquarters building in April and Absolutely PR worked in conjuction with Kimberly Gray PR (Woodley, Reading UK),, in announcing the expansion.

Being Colorado-based, Baxa Corporation also received coverage in these local outlets: dBusinessNews Denver, Rocky Mountain News, Denver Business Journal online and print, Denver Post, CBSA Focus Newsletter, ColoradoBiz Magazine online and print, and the Colorado Springs Business Journal.

Absolutely PR continued representing a Fortune 500/ S&P 500 ranked company for Colorado and Denver editorial localization. Midyear Wyoming, Utah, New Mexico and Kansas were added to Absolutely PR's area of focus for the corporation. In 2006, 22 placements were achieved locally, including coverage on Newsradio 850 KOA and CBS 4 Denver for a community event in August. Absolutely PR also handled a new product launch for the organization in Colorado in late November. Placements for the new product rollout were achieved in the Denver Business Journal Online, dBusinessNews Denver, Denver Post, Boulder Daily Camera, Colorado Springs Gazette, Pueblo Chieftain, Loveland Daily Reporter Herald and The Business Times of Western Colorado.

In Holben's role as a board member of the Colorado Bioscience Association (CBSA), she continued as chair of the association's Communications Committee and assisted with media relations efforts for the organization. In 2006, 113 placements were recorded for CBSA (up from 28 in 2005). The 2006 CBSA media relations campaign exceeded 7 million in circulation reach and more than $94,000 in dollar value based on ad value equivalency metrics.

Holben was named CBSA "Partner of the Year" at the annual awards dinner held in August in conjunction with the 2006 BioWest Conference & Expo. In presentation remarks, Rob Reuteman business editor of the Rocky Mountain News and master of ceremonies for the event. shared these comments on behalf of CBSA: "Holben, founder of Absolutely Public Relations, has worked tirelessly to promote the Colorado bioscience industry message to local and national media. Holben works her public relations magic to promote coverage of Colorado events and industry news. Moreover, she chairs the CBSA Communications Committee, serves on the CBSA Board of Directors, and helps to organize incoming press delegations. She coordinates the industry's media initiatives with CBSA partners, such as the Metro Denver Economic Development Corporation. As a media consultant, Holben represents several of Colorado's leading bioscience companies. Due to Holben's professionalism and effort, Colorado's bioscience industry isn't such a secret anymore."        

Further in 2006, Maggie Holben was interviewed and quoted as a PR expert by the Rocky Mountain News in an article about Congressman Tom Tancredo and using controversy as a PR tactic. Holben's expert profile and related links are found at

Holben also wrote the bylined article, "Effectively using PR tactics: Seven tips to boost brand awareness," for the ColoradoBiz Magazine's online "Your Biz" section: Holben's PR articles are also posted on the national Evan Carmichael "Motivation and Strategies for Entrepreneurs" website, found at    

Absolutely Public Relations has been in business since April 1999, specializing in media relations. Clients include: Baxa Corporation, Englewood, CO; Colorado Bioscience Association, Denver, CO; a California-based Fortune 500 company (for the Colorado, Wyoming, Utah, New Mexico and Kansas area): and Holben Building Corporation, Denver, CO. The company maintains several websites to maximize exposure and attract media attention for contracted and indemnified clients. These sites include:

For more information about Absolutely Public Relations, go to For further information about Maggie Chamberlin Holben go to or call 303-984-9801.

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