Norcross, GA (PRWEB) January 20, 2007
Smart Media Solution's Car$marts Magazine had record setting year. In addition, the company's website, http://www.carsmarts.com had a record setting year in visitors and advertised inventory. Company President, Chris Snellgrove, announced "We have been able to capture consumers early in the buying process, providing dealers with high quality calls." The company launched a Spanish magazine that has targeted distribution to the Hispanic Community.
Snellgrove is pleased with the high growth of the Spanish edition, Car$marts en Espanol Magazine. "We added the Spanish edition because of the changing demographics. Dealers in Atlanta were searching for cost effective ways to reach the Spanish speaking market. Our magazine provides full translation and has targeted distribution for Spanish speaking readers. The circulation rates are the highest for any Spanish automotive magazine in Atlanta."
Car$marts Magazine began publishing in 2005 and has grown rapidly through aggressive marketing and superior results. The website, http://www.carsmarts.com offers free listings to private party advertisers. "No other weekly magazine in Georgia provides a service to individuals that are free. People who list their car on our website get excellent results and may have their cars listed on the front cover of the magazines, at no charge."
http://www.carsmarts.com is growing rapidly and has announced several new "preferred dealers." Preferred dealers are listed separately and are provided a dynamic link that allows car-specific instant messaging. The technology, created by Contact at Once, provides the consumer an anonymous method to gather information. The dealer has the ability to respond to questions that generate additional leads and more traffic. The IM contact at the dealership indicates exactly what car the consumer is viewing. "We think that dealerships will be able to use this new technology to monitor advertised cars that create the most interest and result in the biggest return on their advertising investments" said Dan Fagan, Operations Manager.
Car$marts Magazine is a weekly advertising magazine that features New, Pre-Owned, and "for sale by owner" cars and trucks. The magazines are distributed in nearly 3000 locations in the greater Atlanta area. The circulation is restricted to the greater Atlanta area. Distribution is unlike other weekly publications. Instead of paying for space in large retail stores, Car$marts Magazine is distributed to a wider selection of high volume stops that catch consumers earlier in the buying process. Restaurants, Medical offices, and other "sit and waits" are targeted to capture consumers before they visit the internet or purchase expensive automotive magazines. The dense and targeted distribution is superior to other magazines and provides dealers with a higher quality call that allows dealers more opportunity to generate visits.
http://www.carsmarts.com continued growth is a reflection of dealers searching for cost effective advertising. "Mass media, daily papers, and traditional outlets for advertising spending are increasingly being measured by a "cost per call" evaluation. "Cost effective advertising that produce superior results is what we offer. Dealers continue to increase spending with Car$marts Magazine, we expect another record setting year."