Just Desserts Looks Bright for Future

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New leadership to take Just Desserts to next phase of indelible history.

Just Desserts has an impressive history of creating all-natural, premium desserts and an enormously loyal customer following in the Bay Area

A San Francisco Bay Area institution, Just Desserts, an admired brand of premium, scratch-baked desserts for over three decades, enters a new era under the leadership of President and CEO Ira Haber and his team of highly knowledgeable and dedicated food professionals.

Haber was brought in by the company's board to build the brand and maintain its leadership and invaluable contribution to the specialty food category. "Just Desserts has an impressive history of creating all-natural, premium desserts and an enormously loyal customer following in the Bay Area", says Haber.

Just Desserts creates a mouth-watering range of desserts using all-natural ingredients baked from scratch including decorated layer cakes in many delectable flavors, cupcakes, brownie bites and a variety of other baked goods.

"I am honored to be associated with a brand that is so rich in history and has always had an un-ending commitment to quality. I am happy to be working with our dedicated team of employees as we expand the business nationally. We're doing this by leveraging the strong emotional attachment that has helped make Just Desserts a popular brand in the west. We're also building on well-established and respected recipes while launching new product innovations throughout 2007. It's really an exciting time for Just Desserts."

With their level of knowledge and experience in baking from scratch, Just Desserts understands what it takes to deliver consistent, slow-baked quality products. Unlike many other bakeries, Just Desserts consistently produces homemade quality on a national scale.

About Just Desserts

Just Desserts products can be purchased at select retailers throughout the San Francisco Bay Area, quality-oriented markets such as Wild Oats, Whole Foods, Costco, and other retailers who pride themselves on offering customers their Just Desserts.

For more information on Just Desserts products, call 510-567-2900, email or visit http://www.justdesserts.com.

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Matt Tesoriero
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