Alexander Consulting Announces Professional Services Survival Strategies Webinar

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Alexander Consulting's first webinar, 'How to Sell Professional Services and Solutions,' to be presented Feb. 20 at 12 noon EST.

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Selling professional services is different from selling products. It requires different knowledge, different skills, and a different mindset to successfully demonstrate the value of intangibles and sell the invisible. Most importantly, we teach how to increase revenues and gross profit.

Alexander Consulting announced its first webinar in their industry-leading Professional Services Survival Strategies: Everything You Need to Survive and Thrive in 2007. The first webinar, How to Sell Professional Services and Solutions will be presented February 20, 2007 at 12 Noon, EST. Priced at only $99 per attendee or $249 per company location, the webinar is designed to help professional services organizations create and implement the strategies and tactics required to effectively sell professional services in a competitive market.

Mark Hordes, partner in Alexander Consulting said, “Selling professional services is different from selling products. It requires different knowledge, different skills, and a different mindset to successfully demonstrate the value of intangibles and sell the invisible. Most importantly, we teach how to increase revenues and gross profit.”

How to Sell Professional Services and Solutions takes the mystery out of selling professional services and solutions and shows how to develop lasting business relationships that deliver high value to clients and profitable revenue to your organization.

What Attendees Will Learn

Participants will learn successful principles and practices for selling professional services and solutions:

  • How to sell intangibles when the world sees only tangibles.
  • How to make the transition from “free to fee” for services.
  • How to utilize the 10 Commandments for Selling Professional Services.
  • How to stop discounting services.
  • How to motivate product sellers to sell services.
  • How to sell value-based services.
  • How to build services sales capabilities through effective interactional training.
  • Fundamentals of trust-based services and solutions selling.
  • Much more.

Click here for detailed information about the webinar.

Who Should Attend

Services executives, marketing and sales executives, managers, product sellers, services sellers—anyone who needs to understand how to sell more profitable professional services and solutions faster and easier.

At-a-Glance Information

  • Date: February 20, 2007
  • Time: 12 Noon EST, 9 AM PST
  • Duration: 60 minutes
  • Cost: $99 per person, $249 per company

About the Presenter

Mark Hordes, a partner with Alexander Consulting, is a well-recognized global professional services business consultant, business author, and advisor to senior executives.

Mark has successfully worked in all phases of the services business: consultant, executive, Big 5 partner, executive vice president of professional services, international consulting vice president, and strategy advisor to U.S. and multinational corporations.

Mark is the co-author, with Dr. James Alexander, of the highly acclaimed book S-Business: Reinventing the Services Organization.        

For specific questions call 713-781-0251.

About Alexander Consulting

Alexander Consulting helps product companies formulate and implement professional services strategies for clients ranging from mature professional services organizations (PSO) seeking the next level of performance, to newly formed organizations attempting to build capabilities, to product companies contemplating whether professional services is the proper strategic move.

Alexander Consulting offers consulting, workshops, training, and company-specific assessments and benchmarks. In addition, their pioneering research studies, books, articles and white papers have led the professional services industry for years. Alexander Consulting experts are also available for keynote speeches and presentations.

Contact:

Mark Hordes

713-781-0251

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