Wireless Telemetry Leading Growth in M2M Revenues, Reaching $25.3bn by 2009, as Enterprise Wakes up to 'Real-Time' Efficiency Savings

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With businesses waking up to the operational benefits and efficiency savings of real-time data monitoring, wireless telemetry (or AMR -- Automated Meter Reading) will lead the evolving growth in M2M markets over the coming 3 years and beyond -- according to industry analysts Juniper Research -- with revenues rising from $11.6bn in 2006 to $25.3bn by 2009.

With businesses waking up to the operational benefits and efficiency savings of real-time data monitoring, wireless telemetry (or AMR -- Automated Meter Reading) will lead the evolving growth in M2M markets over the coming 3 years and beyond - according to industry analysts Juniper Research -- with revenues rising from $11.6bn in 2006 to $25.3bn by 2009.

According to Juniper, the substantial rise in revenues -- expected to quadruple by 2011 to $40.8bn -- will contrast with limited growth in telematics from $6.4bn to $11bn in the same period -- owing to current widespread usage in many commercial vehicles due to legislation. Other outlets including security and surveillance, highway and public transport signs, and health care will show encouraging signs rising from a cumulative low of $2bn in 2006 to over $9bn by 2009.

Dr Therese Cory, report author, believes the figures represent a great potential for real-time electronic data to transform enterprise performance and efficiency: "The utility industry is a prime example of how, by networking and remotely monitoring machines, data can be analysed and collective behaviour understood in new ways. For example a real-time unified view of how power is used will help safeguard this increasingly rare resource. And what can be measured can be controlled, and ultimately optimised."

To date however, growth has been restrained. M2M projects are notoriously long-term investments taking years to initiate, due to large budgets, the length of the decision making process, and time needed to put together a custom solution from several supply chain players. Despite these hurdles, Therese insists the signs are positive: "Earlier in 2006 the Italian energy company Enel completed an installation of 30 million AMRs. The cumulative cost of this project up to 2005 was $4.48bn. In the same year, only 6 million meters were providing readings, increasing revenues by $1bn."

"Similar cost and benefit patterns are expected across the whole of the wireless AMR segment. Certainly, making the business case will become easier as more companies bite the bullet and provide success stories for others to learn from."

White papers and further details of the study 'Wireless Telematics & Machine to Machine: Entering the Growth Phase, 2006-2011' can be freely downloaded from http://www.juniperresearch.com. Alternatively please contact Michele Ince at +44(0)1256 830002/476200.

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